Web Design Richmond VA

Web Design Services

Web Design is our bread and butter and in our opinion, many people don’t realize their website looks more like an online billboard than a selling machine.

What do we mean by that? It means we see so many websites that talk about the business and what it offers, but ignore the most important thing, the customer!

Your website must be designed is such a manner it makes people feel they NEED your goods and services. Here’s some rules we follow when we design a new website:

• Extensive research must be done on the industry, the business, and the business’s goals.
• Your website’s design must have better functionality and be easier to use than your competitors (UX & UI Web Design).
• Every page has to have an offer visitors can’t resist and a call to action.
• The website must include ways to capture your visitor’s information, even if they aren’t ready to purchase.
• The design must be clean, have fonts that are easy to read, and colors that are easily discernible and match branding.
• It must integrate as much as possible with other business operations.
• All graphics and photos must be custom and unique vs. stock, so the website is set apart from competitors.
• No website can launch without going through some form of peer review or focus group.
• Your website’s copy must be written to entice an emotional response from your audience.
• Responsive web design is vital. The site has to load properly on all devices and screen sizes.

There are other rules but for brevity, we want you to know we have set up standards that maximize your web design’s performance. If you would like to contact us, go for it! We’re always available at 804-822-0901.

Web Design Using Content Management Systems

Have you heard of the anacronym CMS before? A CMS is a content management system, and here at M.J. Web Design, we use the world’s most popular content management system, WordPress.

Sometimes WordPress gets a bad rep, but that’s because it’s the most popular, versatile, and easy to use. Here are five reasons why you want to choose M.J. Web Design to design and build your website on WordPress:

• WordPress is the easiest content management system available in the world. If you aren’t interested in having us manage your website, WordPress is the easiest platform for you to learn.
• We have the development skills to manipulate WordPress with HTML, CSS, and JavaScript, but coding knowledge is not required to use the platform.
• Because WordPress is easier to use than other web design and building platforms, it will save you money over time. If you learn to manage your WordPress website yourself, you won’t need to hire a web designer to update the content or make changes.
• WordPress is loved by Google and has features that make search engine optimization (SEO) more streamlined. The CMS is also more easily read by Google.
• WordPress has an extensive plugin database that will provide your business’s website with any feature it may require.

WordPress has over 58,000 free plugins and many, many more plugins that cost money. WordPress has a level of functionality that will make sure your website is feature-rich and easy to use.

If you would like a new or redesigned website using WordPress, feel free to contact us or call 804-822-0901.

Search Engine Optimization

SEO, also known as Search Engine Optimization is a vital part of any small business’s success in the year 2023. Although technically a digital marketing service, SEO is now a regular service offered by both web design and marketing agencies.

But, why is it so vital? On average, the number one ranked website receives 32% more clicks than the #1. That is a huge advantage to have over your competitors. Here are some of the things we will do with your website to help it rank:

• Improve your page’s written content.
• Add custom video.
• Design and create a blog/newsletter.
• Develop custom graphics and if needed take custom photos.
• Increase accessibility.
• Expand your social media presence.
• Submit your site for tons of backlinks.
• Increase your website’s speed and health.
• Fix other technical issues and so much more! We have over 100 SEO bullet points to work on.

Website Copywriting

Excellent web design will only convert site visitors into customers if it’s complemented by incredible copy. But, what makes having our copy an improvement over a DIY project or another agency? Let’s start with the website copywriting problem.

The problem with marketing a business today is the traditional forms of marketing fall on “deaf ears.” How often has a radio, television, or billboard ad halted you in your tracks and got you to become a customer?

In 2023, we’re hit by ads on a 24/7 minute-by-minute basis and have become immune to hearing the usual “blah, blah” about a business.

That’s why when we write website copy we have a unique set of standards that make our copy stand out. Here are a few:

1. All copy must be written after we extensively study the industry, audience, and competitors.
2. Interviews with the target audience must be completed so we know the biggest issues they face.
3. The business’s story must be told and the audience must feel like a hero to have the business’s goods and services.
4. The copy must be written to increase search engine rankings.
5. Our copy must follow a pattern that makes the target audience realize how much it “hurts” to not have the business’s solution.
6. The solution must show the audience how incredible life is with the business.
7. An irresistible offer and call to action must be included in all the website page’s copy.

Responsive Web Design

A responsive web design is a website that’s designed to operate at high speed and look beautiful on all devices. How can you tell if your website isn’t mobile-ready or responsive? Here are some examples:

• If the site doesn’t adjust for the size of the browser screen, then it’s not responsive.
• When the site loads well on a PC but terribly on a mobile device.
• The elements on the screen are way too small to read.
• Many people bounce off the site and don’t look around.

Each of these are huge reasons you should contact a web designer to either fix or redesign the site. Why? Here’s some responsive web design statistics:

• 72% of people want websites that look good on mobile devices.
• Increasing speed on mobile devices can increase conversions by 7%.
• Around 60% of internet usage is done on a mobile device.
• 94% of people judge a business’s website based on its mobile responsiveness.
• 50% of eCommerce revenue comes from a mobile device.
• Google prioritizes responsive websites that have a mobile-first design.

Website Management & Maintenance

• We went through the site and removed any malware or malicious code.
• Added security to the site to prevent future issues from occurring.
• Optimized the site and increased its load speed across all devices.
• Manually updated all software and checked each page to be sure nothing was broken.
• Removed unneeded plugins and switched existing plugins to “lighter ones”, that had fewer vulnerabilities and loaded faster.
• Provided FREE marketing and website improvement consulting.
• Adjusted the content immediately as she came up with new ideas.

We offer even more with our website maintenance and management, including free website behavior analysis and any sort of consulting you require when it comes to improving your website’s ability to convert customers or market your business.

If you feel interested in saving time on your website management give us a call at 804-822-0901 or use our contact page.