Having specific tools to manage your website are a must-have for every small business owner. You are busy! You own a small business, have a family, another job, hobbies, and so many other things. One thing I’ve learned through owning my own web design company is this.
I know how to manage a website. But with so many clients now, I rarely have time to commit to my own! That’s what my employees do.
But building and managing websites is what I do for a living so I have the ability to get certain things done quickly. Without the website management tools listed in this article, I would still be drowning in work.
So without further adieu, here are the 9 best website management tools for your small business.
Using a content management system speeds up the website building process because it does exactly what the name says.
It manages your content for you. There are multiple different content management systems to build a website on, but my personal recommendation is WordPress.
With WordPress, you can build a full website with tons of features. No coding is necessary.
In conclusion, a content management system speeds up website building and maintenance time. As a small business owner, this is vital, especially if you’re doing it yourself.
When I started building websites it was difficult to manage them all because I wanted to work on the go. But If I was away from my desktop computer I realized I didn’t have a specific photo, video, or copy of my content to put onto the site.
Using Dropbox or another cloud-based file management system such as Google Drive helps you keep all your files with you on the go.
You can access them on your mobile phone, iPad, or laptop, no matter where you are.
This also saves a ton of space on your PC.
I have a gaming PC that I built websites on, but the hard drive is only a solid state drive with 500 GB of space.
So I keep all my work saved in the cloud on Dropbox.
Having a subscription to one of these platforms also helps you carry fewer devices.
Before having access to one. I was constantly copying and pasting files between a thumb drive and the computer.
Now, if you create a new logo or take a new photo. BAM, it’s available on all your devices and you’re able to work on the go.
If you own a small brick-and-mortar store your website will need eCommerce abilities. With eCommerce, you can expand your reach much farther than your town.
But eCommerce adds another thing you need to manage on the website. You have to create EVERY, SINGLE, PRODUCT. You have to price it and manage stock, sales tax, and shipping costs.
So how does WooCommerce help?
But the best part as business owners is how WooCommerce integrates with all the major payment platforms like Stripe, Paypal, or Square.
Nothing beats seeing those online sales go straight into your bank account.
Yoast SEO is another plugin for WordPress that assists with managing your website’s SEO.
SEO stands for Search Engine Optimization and it’s how your website becomes ranked on Google, and then found by website visitors.
How does it help you manage your website? Let’s take a more in-depth look.
Most of the time when you hire a website management company, SEO is separate due to how intense it can be.
But if you want to learn more about it, you can check out our Search Engine Optimization page.
All the hosting companies provide a website management tool called cPanel.
CPanel is a piece of software that allows you to manage the backend of your website.
In more layman’s terms, it’s the server side.
In even MORE layman’s terms where the website is saved.
Here is a list of things you can do with cPanel.
But that is not everything. You can check certain stats like bandwidth, CPU usage, Eros, and visitors.
When you are managing a website it isn’t all about just putting things on it.
You have to manage the website traffic and what people are doing on it as well.
With Google Analytics you can track your website visitors’ page views, click-through rate, time spent on the website, and more.
Google Search Console: This is different than Google Analytics.
On Search Console you can see how many clicks, impressions (search result views without a click), click-through rate, and average keyword position.
But you can also see how many backlinks and domains are linking to your website, its mobile health, and more.
When you are running a website it doesn’t work that well alone.
What works best for getting your name and business out there is combining that website with a good social media presence.
That means having your social media posts scrolling on your page to increase interactivity.
You want everyone to be able to see your posts on the website and social media at once.
But this can be annoying to do separately.
Nobody wants to design posts, then post to Facebook, Instagram, or Twitter, and THEN go to the website and post updates about your social media.
But how do you manage your website and social media together and have it run automatically?
Here at M.J. Web Design, we use automated services to schedule and post to every social media account and our website social scrollers at the same time.
I personally recommend using SEMRush for this as well.
But you have to pay extra for the service.
It’s well worth the cost since you can schedule posts that appear on your social media and website social sliders simultaneously.
But there are tons of other software out there that will handle the job.
The link to Google Pagespeed Insights is right here.
This is a website set up by Google that scans your website and tells you about its speed, health, size, and problems.
It will spit out scores for mobile and desktop health.
You can use this information to determine if your website is actually working properly.
A healthy website should load in under 3s on mobile and under 1.5s on a computer.
If it doesn’t do that then you are losing tons of customers.
No one has patience on the internet.
Second, Google purposely will rank your website below your competitors if your website is slower or not as “healthy” as theirs.
We use both of these along with SEMRush to audit the websites we manage and make sure they are lightning-fast and performing at the best of their ability.
In conclusion, YOU are the ninth website management tool that can make your website the most efficient, selling machine it can be. But it takes time to master all these different programs, skills, and sets of data. But trust me, it is something that’s possible if you put in the time and effort.
As a fellow business owner, I know how hard it is to find time to manage a website to the extent that it truly grows your business. That’s why M.J. Web Design offers our website management service.
If you would like more information you can visit our website management service page here.
I hope you enjoyed the best tools for website management. Leave a comment and let’s discuss what you feel are the best tools for website management.