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Digital Marketing Agency Richmond, VA

Make Your Website Work Through Direct Response Digital Marketing

Websites don’t work through magic. You will need digital marketing to improve Google rankings, and expand your brand’s online presence.

“Many small business owners in Richmond lack the funding to hire an agency to create their entire online brand. M.J. Web Design doesn’t only design and build you a website. We will set up your ENTIRE digital marketing framework at the cost other agencies charge for a website only.”

Digital Marketing Richmond, VA

Digital Marketing Strategies Designed To Get Leads Now!

Direct response digital marketing is our strategy. Heard of it?

Has Digital Marketing Stressed You Out?

  • Tried and it Didn't Work

    Have you tried to generate leads through SEO, social media, or paid ads, and nothing seems to work? It's highly frustrating when you start making ads and no one clicks. Or better yet, people click on your ads and go to your website, then they leave without purchasing or becoming a lead.

  • Spent Tons of Money

    We have worked with multiple business owners who wasted tons of money on digital marketing with no return on investment. This is one of the biggest problems business owners performing their own marketing run into. Thinking "the more money I put into it, the more I'll get out," doesn't work.

  • Lost Tons of Time Trying to Learn

    Have you sat there watching YouTube videos, reading marketing books, studying, and then gone through the tedious work of learning the different social media platforms, SEO tactics, or paid ads strategies, and feel it's taking you away from running your business?

So How Do We Improve Business Owners Lives Through Digital Marketing?

No More Stress!

If you work with M.J. Web Design, you won’t have to take the time to learn marketing. That means you won’t have to study, test ads, or practice SEO. Our agency stays up-to-date on the latest digital marketing strategies and specializes in Direct Response Digital Marketing. This means our goal is to get you leads ASAP.

Most business owners tell us one of two things. First, they wasted money on billboards, radio advertisements, and other traditional forms of marketing that didn’t bring a return. Second, we hear how their social media and paid ads efforts cost them money without any return.

With M.J. Web Design, it’s our goal to get you an ROI as soon as possible. We do this by using marketing strategies designed to provide a higher ROI than traditional marketing methods, and we always test first. That means you will only pay more for ads when there’s a winning campaign.

In case you haven’t noticed, we have been using the phrase “direct response digital marketing.” This is what sets us apart from other digital marketing agencies in Richmond, VA.

It means when you work with us, we design every single post, ad, or webpage, with the goal of bringing in a lead or selling your product/services. Simultaneously, we will grow your brand.

This means you get a lead-first approach that grows your brand simultaneously, instead of concentrating on branding and hoping for the best. Tons of followers are great, but leads and money are better.

Building a business is difficult, and we’re here to do more than the marketing. We will help you build the entire marketing framework for your business. That way if we ever part ways you’re going to have special one-liners, ad creatives, strategies, and special landing pages. Oh, and free consulting is available with all our marketing packages.

The owner of our digital marketing agency.

Why am I writing this quote? Because when you work with M.J. Web Design, you will be working with a new style of digital marketing agency. We specialize in Direct Response Digital Marketing, and to reiterate what that means, it means you will receive marketing strategies based on lead generation vs. brand building. Yes, we still build your brand, but we do it alongside our direct response marketing strategies. We won't charge you thousands up-front only to increase brand awareness and no one becomes a lead or purchases.

5-Star Digital Marketing Agency In RVA

A top web development company in Virginia badge from appfutura.com.
The official Expertise.com badge. They awarded M.J. Web Design with an official best web designer in Richmond, VA, badge.
Our 10SEOs.com badge. This is an official search engine optimization verification.
Our top web designing company in Richmond, VA, badge. This badge is from goodfirms.com
An image of our top web designer badge featured on upcity.com.

Digital Marketing Services By Us, For You

Below is a list of the 6 direct response marketing rules we abide by. As well as a list of marketing services we offer.

  • Everything must have an offer.

    Your website pages, social media profiles, paid ads, and all other online materials must contain an offer. Something irresistible people can't say no to.

  • A reason to respond NOW.

    We will you craft a lead generating offer that emphasize urgency. Because, the second someone leaves your website or ad, they are gone.

  • Clear Instructions.

    Many digital marketing failures happen because the business isn't clear enough. Any ad campaign or web page we set up will have clear instructions. These directions tell people how to easily reach out and become a lead.

  • Everything is tracked.

    Digital Marketing only works when you track, everything. We will set up personalized behavioral tracking so we know what people are doing after they click on your ads.

  • No follow up? No money.

    If people become a lead but don't respond when you reach out, too many companies let these people go. You need a follow up funnel set up so your business is the only solution people see for their problem.

  • Results will rule.

    Many digital marketing agencies in Richmond charge big dollars for ad budgets and labor. M.J. Web Design believes in one price to start. Something more affordable to test ads with. When those ads are producing results, then we scale up.

Landing Pages & SEO

Search Engine Optimization can be performed by web designers and digital marketers. But, it technically falls into the marketing category. Why is that? Because it involves increasing your visibility across the digital spectrum.

When M.J. Web Design optimizes your website for search engines, we don’t just write content to rank. We purposely write your service and product pages to promote your goods and services.

That’s another reason by SEO is a form of digital marketing because even if your website ranks highly for the right keywords, people won’t buy from a poorly written site.

A phone showing the Google Search Results. On the search results is one of our clients who reached the top spot on Google.

Sales Funnels

Have you ever heard of a sales funnel? If not you might have heard the term “customer journey.” These are the same thing. Too many times, clients come to us saying they tried ads and it just didn’t work for them.

When we hear this the first thing we always ask is “Did you send them to your homepage? Or did you build a funnel?” To which we usually hear 1) What’s a funnel? Or 2) yes, I sent them to my website.

That is where the problem lies and how we fix it through our sales funnel-building service. We create an entire customer journey for you complete with ads, special landing pages, and offers they can’t resist.

We can even create follow-up funnels for those customers who don’t purchase right away.

Custom Strategies Tailored To Your Business

You don’t have to actually hire our company to perform marketing for you. If you have tried over and over and nothing seems to work, or you just need help and don’t have the budget to hire a marketing agency, then our consulting services are perfect for you.

When you have us in your back pocket, it makes it that much easier for you to do your own marketing. We will help you come up with branding ideas, one-liners, and strategies, and research your target audience.

We will even set aside time to meet you depending on your plan. When we meet we can teach you how to set up ads, spy on your competitors, or build a website. We are your private teachers, so when you have a successful digital marketing campaign you can say “I did this myself,” and feel pride.

A digital marketing consultant working with a client.

Email Marketing

You might think it’s outdated but email marketing is essential to healthy lead generation, follow-up, and making sales. Here are some email marketing stats:

  • There are 4 billion email users.
  • 37% of businesses are increasing their email budget.
  • 33% of marketers send weekly emails and 26% send emails multiple times per month.
  • 77% of marketers have seen an increase in email engagement over the last year.
  • Email marketing revenue is predicted to reach 11 billion by the end of 2023.
  • 64% of small businesses use email to reach customers.
 
This is what email marketing is like when you work with us. We will set up a lead generator on your website or social media, then as people sign up they will receive an email newsletter. 

These customers are then segmented into different groups based on their journey toward becoming a customer. It’s the best way to stay in your customers minds so they always remember to call you when they need your products or services.
Mailchimps' homepage. Mailchimp is one of the most popular email marketing providers.

Pay-Per-Click Advertising

Pay-per-click advertising is essential to growing a Richmond, VA-based business. It is running ads you pay for on any platform allowing you to reach your target audience. That includes Google, Amazon, YouTube, and social media platforms.

Pay-per-click ads are the fastest way to get your business in front of the people most likely to buy your products or services. But, it can be expensive due to the time it takes to research a target audience and your competitors, then go through AB testing until you narrow down a winning PPC campaign.

That’s where M.J. Web Design comes in. When you work with us you won’t pay massive amounts of labor & ad budgets to start paid ads. Yes, larger budgets can go further at the start but what if the first round crashes and burns?

Thanks to our direct response marketing principles, we will create campaigns and test them using very locally target ads. This way once that ad makes money and provides a return, we then put money into the campaign.

A computer with the words online advertising on the screen.

About Our Social Media Management

A lot of people think paid ads on social media fall under social media management. It does not. Paid ads are used for sales, and organic social media is used for branding. Social media is not a place for fast sales, and this can cause people to feel frustrated or confused about why they should even use it.

Social media is a great thing to do simultaneously with other forms of digital marketing. Why? Because even though our goal is direct response marketing and leads, brand awareness is still important.

Here’s what social media management is like when you work with us. We won’t just create social media profiles for you and your business and then post on them. We will use them to show off your lead-generating offers, guide people toward your website, and strategically sell while expanding your brand.

For too long clients have come to us saying they paid hundreds of dollars a month for social media management without a return. That’s why we don’t just collect money and make random posts like other marketing agencies do.

The M.J. Web Design Facebook page. The banner on the page offers a link to our lead generating offer.

We're Proud Of The Marketing Results We've Obtained For Business Owners In RVA

The Greenshield Home & Pest Solutions Official Logo - One of M.J. Web Design's Clients.

Greenshield Home & Pest Solutions

Over 2,300 clicks from the local county, hundreds of new leads, new traffic locations, and average new yearly revenue over $100,000.

Birchwood Homes Official Logo. A client of M.J. Web Design

Birchwood Homes

From 20 to over 3,000 quarterly website users. #1 in their local area for target keywords, and currently hiring to handle all the work.

RVA Mobile Catering

Brand new company - #1 for tons of food truck keywords, over 72 clients in 3 months and $10,000+ in monthly return on their investment.

Free Digital Marketing Strategy Session

Get a free meeting with the owner? If you don’t do it now, you might never get it done.

Get More Leads Through Digital Marketing
In 3 Easy Steps

Digital Marketing Agency In Richmond, VA

The full list of our digital marketing capabiltities.

Search Engine Optimization (SEO)

When your website has been optimized through careful keyword and white hat SEO techniques, it will rank higher on search engines. These higher rankings will increase your website's visibility and allow you to attract high-quality leads that are actively searching for your solution to their problem. SEO is a long term digital marketing service that also provides the highest return on the lowest expenditure.

Local SEO (Google Business Profile)

Local SEO is about increasing your business's local visibility in your local area as well as the other localities your business travels and can provide service to. Our internet marketing services will ensure your NAP (name, address, phone number) are consistent across the web, create and improve your service area pages, obtain local links, and mange your Google Business Profile.

Technical SEO

Google has ranking factors that include the technical aspects of your website behind the scenes. M.J. Web Design will run site audits so we can fix HTTP status codes, slow loading speed, bad URL redirects, duplicate content, and indexing/crawlability problems. Depending on what you need, we will also add structured data, migrate your website to better hosting, and make sure there's no keyword cannibalization.

Link Building

Link building requires a multi-tiered white hat strategy to grow your website. Our internet marketing agency will distribute your business's information to 70+ local business directories. We will reach out to blogs and other high-authority websites in your industry to get links your target audience will use. Furthermore, you will have a blog filled with skyscraper content that we will distribute across social media and other platforms to increase the chance people will link to you.

Web Design & Development

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Social Media Management

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Pay-Per-Click Advertising

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Content Marketing

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Reputation Management

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Sales Funnels

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Email Marketing

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Digital Marketing Consulting

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Some Of Our Favorite Digital Marketing Tools

The logo for SemRush. SemRush is digital marketing software that assists an agency with SEO, paid ads, and social media management.

SemRush

SemRush is an excellent tool for any digital marketing agency. The software allows digital marketers to spy on competitors, check Google rankings, research content and keywords, manage and post to social media, and so much more.

The logo for Canva. Digital Marketers use Canva to create social media content and graphics for websites.

Canva

Canva is simply awesome. Canva gives digital marketers and graphic designers a place to create content for all sorts of platforms. You can even post content directly to your social media profiles without having to download and reupload.

The logo for Mailchimp. This email software helps you integrate email campaigns with your website forms, categorize your customers, and blast beautiful email campaigns.

Mailchimp

Mailchimp is a digital marketing agency's one-stop-shop for email marketing campaigns. With Mailchimp you segment audiences, build sophisticated email marketing campaigns, or simply blast new subscribers with your latest news.

The Google logo.

Google

Google comes with a suite of software to help you track website user behavior, keyword rankings, and improve conversions. Google Analytics will tell you where your website traffic is coming from, Google Search Console helps marketers discover keyword rankings, and Google Tag Manager helps you track user behavior. And so much more.

The HubSpot logo. Hubspot is a full suite of customer relations management software.

HubSpot

Hubspot ins a marketing automation tool that includes a CRM (customer relationship management) and a CMS (content management system. Using HubSpot, businesses can optimize blog content, market through email, manage their social media, analyze web traffic, and process payments.

Integrately

Integrately lets digital marketers integrate integrate any app you can think of. They have over 20 million automations available for over 1100 apps. You can make your WordPress website talk with Google Docs, or automatically send customers to Asana. The posibilities are endless.

Digital Marketing FAQs:

If you don’t see the answer to your question, contact us.

Do you only provide digital marketing services in Richmond, VA?

Our company is based in the Richmond Metro Area but we are not limited to the city. We provide digital marketing assistance to companies around the entire state of Virginia. That is the beauty of digital marketing because it’s done on the internet.

Can you explain what direct response marketing is?

Direct response marketing is a marketing strategy that prioritizes an immediate response from potential customers over long-term brand awareness. This does not mean your brand won’t grow. Many direct response digital marketers combine brand awareness with their direct response strategies.

What is digital marketing?

Digital Marketing is any practice of marketing an organization on the Internet. Digital Marketing services include search engine optimization, search engine marketing, pay-per-click advertising, social media management, email marketing, and web design.

How will a digital marketing agency help my company?

In 1995, you could get away with advertising only in newspapers, on the radio, and on billboards. But, in 2023, the world moves too fast and is on the internet. An online presence that is marketing properly to a target audience is vital to increasing the growth of an established company or starting a new one. 

How much does it cost to hire a digital marketing agency?

It depends. Some digital marketing agencies offer monthly retainer packages that include all the different marketing aspects and activities, and the price is usually determined by the project scope.

However, in today’s world digital marketing’s ability to get your business right in front of the target audience is much more likely to provide a positive return on your ad spend than spending thousands and thousands on one radio ad that goes to the masses and gets ignored.

Do you have contracts or cancellation fees?

Our company does not require contracts or cancellation fees. A lot of companies say they do this for their protection from being taken advantage of but in reality, if you don’t pay your agency, they just shouldn’t do the work. It’s as simple as that. That’s why we don’t do contracts. Our goal is to ensure we work as hard as possible for you and earn your business month over month.

How do I know if the marketing agency is a scam or legit?

There are a few things to look for when you are interviewing digital marketing agencies. You want one that takes the time to learn about your business and your target audience. Then they use that information to create fully-fledged strategies outlined for you. 

They should also be able to identify issues with your current marketing efforts and be willing to regularly report their findings, failures, and successes. Beware ones that seem to only boast immediate success. Here’s a short list of red flags:

  • They guarantee incredible and fast results.
  • Their pricing is incredible and cheap.
  • The agency doesn’t market itself.
  • Branding and awareness are all they talk about.
  • Don’t want to adapt to what the data says.
  • Love to use big words you won’t understand.
  • Poor communication.
  • Don’t state to provide all your assets should you stop working with them.

What is the best type of digital marketing?

There are many opinions about this topic but it depends on your industry, target audience, and location. For example, a large manufacturer will get many leads from paid advertising but no one will be looking for machinery manufacturers on Facebook.

This doesn’t mean you ignore social media, it just isn’t the best digital marketing strategy for that specific business.

The best practice is to have a strategy that utilizes all the aspects but prioritizes what will get you the most leads and increase brand awareness.

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