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Email Marketing Services

Our email marketing services will make sure your business is front and center in your potential customers inboxes.

Believe It Or Not, Email Marketing Is Essential

Email has been around for so long and we all like to sit and “ignore” them. But, according to a 2022 statistic, 50% of people buy a product through an email once a month! Here’s some more statistics:

Email Marketing Services

What Email Marketing Can Do For Your Small Business

  • Increase Sales!

    Think about the number of people who don't become leads or purchase when they visit your website. Email marketing will keep you in mind when they are ready to part with their money.

  • Higher ROI

    Email marketing has an average ROI of 122%. That's four times higher than other digital marketing strategies.

  • Stronger Customer Bond

    Email allows you to send specific emails to segments of your audience. Emails that are tailored to sell or build a relationship with them. This improves their bond with your business and builds trust.

  • Savings

    Many forms of digital advertising require increased ad budgets. This is not the case with email marketing. Once some has submitted their information they have agreed to accept email correspondence. You won't need to pay extra to advertise to them.

A graphic showing an email being opened.
THE OTHER GUYS M.J. WEB DESIGN
Contracts
Monthly "Retainer"
No Hidden Costs
Personalized Strategies
Rigorous Testing
Locally Owned

What You Get With Our Email Marketing Services

We understand that if you’ve tried email marketing and it failed in the past, you could be hesitant to try it again.

That’s why we are extremely transparent and strive to know as much about your business and goals as possible.

This is why we create lead generators that entice people to give you their contact information, and then strategize, optimize, and customize emails based on where those leads are in their buying journey.

Through consistent testing, this is how we ensure your business reaches its peak return on investment and continues to grow.  

5-Star Marketing & Email Services

"Mike with M.J. Web Design has provided- and continues to provide- excellent service when it comes to building a webpage that promotes my business/service. He is ultra-responsive with his communication and his passion for what he does shows in his work. With excellent pricing to boot. Highly recommend!"

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The official Expertise.com badge. They awarded M.J. Web Design with an official best web designer in Richmond, VA, badge.
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What Sets Our Email Marketing Apart

There are direct-response marketing rules we follow when we perform email marketing. It’s much more than just sending regular emails.

  • Everything must have an offer.

    Your website's landing pages, social media profiles, paid ads, and all other online materials must contain an offer. Something irresistible people can't say no to.

  • A reason to respond NOW.

    The offer we help you craft will contain a sense of urgency because the second someone leaves your website or ad, they are gone.

  • Clear Instructions.

    Many failures come from not being clear. Any ad campaign or web page we set up will have clear instructions tell people how to easily reach out and become a lead.

  • Everything is tracked.

    Digital Marketing only works when you track, everything. We will set up personalized behavioral tracking so we know what people are doing after they click on your ads.

  • No follow up? No money.

    If people become a lead but don't respond when you reach out, too many companies let these people go. You need a follow up funnel set up so your business is the only solution people see for their problem.

  • Results will rule.

    Many digital marketing agencies in Richmond charge big dollars for ad budgets and labor. M.J. Web Design believes in one price to start. Something more affordable to test ads with. When those ads are producing results, then we scale up.

Free Email Marketing Strategy Session

Let’s ignite your sales with some awesome email marketing campaigns!

Email Marketing Solutions Tailored To You

Email Marketing In 3 Easy Steps

1.

Contact Us

Use our contact form or call us directly at 804-822-0901.

2.

Chat

We will gather all the information about your business and future goals.

3.

A Better Website

You will receive a custom email strategy designed for your business and your potential customers.

The Full List Of Marketing Emails

This list expands on the different categories of marketing emails and breaks them down individually.

Welcome Emails

When your website has been optimized through careful keyword and white hat SEO techniques, it will rank higher on search engines. These higher rankings will increase your website's visibility and allow you to attract high-quality leads that are actively searching for your solution to their problem. SEO is a long term digital marketing service that also provides the highest return on the lowest expenditure.

New Content Announcement

Local SEO is about increasing your business's local visibility in your local area as well as the other localities your business travels and can provide service to. Our internet marketing services will ensure your NAP (name, address, phone number) are consistent across the web, create and improve your service area pages, obtain local links, and mange your Google Business Profile.

Event Invitations

Google has ranking factors that include the technical aspects of your website behind the scenes. M.J. Web Design will run site audits so we can fix HTTP status codes, slow loading speed, bad URL redirects, duplicate content, and indexing/crawlability problems. Depending on what you need, we will also add structured data, migrate your website to better hosting, and make sure there's no keyword cannibalization.

Email Newsletter

Link building requires a multi-tiered white hat strategy to grow your website. Our internet marketing agency will distribute your business's information to 70+ local business directories. We will reach out to blogs and other high-authority websites in your industry to get links your target audience will use. Furthermore, you will have a blog filled with skyscraper content that we will distribute across social media and other platforms to increase the chance people will link to you.

Product Updates

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Referral Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Dedicated Segment Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Co-Marketing Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Seasonal Campaigns

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Purchase Confirmations

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Thank You Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Cart Abandonment Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Re-ingagement Campaigns

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Lead Nurturing Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Post-Purchase Drip Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Email Marketing FAQs:

If you don’t see the answer to your question, contact us.

Do you only provide digital marketing services in Richmond, VA?

Our company is based in the Richmond Metro Area but we are not limited to the city. We provide digital marketing assistance to companies around the entire state of Virginia. That is the beauty of digital marketing because it’s done on the internet.

Can you explain what direct response marketing is?

Direct response marketing is a marketing strategy that prioritizes an immediate response from potential customers over long-term brand awareness. This does not mean your brand won’t grow. Many direct response digital marketers combine brand awareness with their direct response strategies.

What is digital marketing?

Digital Marketing is any practice of marketing an organization on the Internet. Digital Marketing services include search engine optimization, search engine marketing, pay-per-click advertising, social media management, email marketing, and web design.

How will a digital marketing agency help my company?

In 1995, you could get away with advertising only in newspapers, on the radio, and on billboards. But, in 2023, the world moves too fast and is on the internet. An online presence that is marketing properly to a target audience is vital to increasing the growth of an established company or starting a new one. 

How much does it cost to hire a digital marketing agency?

It depends. Some digital marketing agencies offer monthly retainer packages that include all the different marketing aspects and activities, and the price is usually determined by the project scope.

However, in today’s world digital marketing’s ability to get your business right in front of the target audience is much more likely to provide a positive return on your ad spend than spending thousands and thousands on one radio ad that goes to the masses and gets ignored.

Do you have contracts or cancellation fees?

Our company does not require contracts or cancellation fees. A lot of companies say they do this for their protection from being taken advantage of but in reality, if you don’t pay your agency, they just shouldn’t do the work. It’s as simple as that. That’s why we don’t do contracts. Our goal is to ensure we work as hard as possible for you and earn your business month over month.

How do I know if the marketing agency is a scam or legit?

There are a few things to look for when you are interviewing digital marketing agencies. You want one that takes the time to learn about your business and your target audience. Then they use that information to create fully-fledged strategies outlined for you. 

They should also be able to identify issues with your current marketing efforts and be willing to regularly report their findings, failures, and successes. Beware ones that seem to only boast immediate success. Here’s a short list of red flags:

  • They guarantee incredible and fast results.
  • Their pricing is incredible and cheap.
  • The agency doesn’t market itself.
  • Branding and awareness are all they talk about.
  • Don’t want to adapt to what the data says.
  • Love to use big words you won’t understand.
  • Poor communication.
  • Don’t state to provide all your assets should you stop working with them.

What is the best type of digital marketing?

There are many opinions about this topic but it depends on your industry, target audience, and location. For example, a large manufacturer will get many leads from paid advertising but no one will be looking for machinery manufacturers on Facebook.

This doesn’t mean you ignore social media, it just isn’t the best digital marketing strategy for that specific business.

The best practice is to have a strategy that utilizes all the aspects but prioritizes what will get you the most leads and increase brand awareness.

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