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Email Marketing Richmond, VA

Connect With Your Customers Through Email Marketing

Email marketing is an effective way to introduce yourself, develop strong customer relationships, and increase sales.

Believe It Or Not, Email Marketing Is Essential

Email marketing has been around for so long that you might think it’s an outdated form of digital marketing. But, according to a 2022 statistic, 50% of people buy a product through an email once a month! Here’s some more statistics:

Email Marketing Services

What Email Marketing Can Do For Your Small Business

  • Increase Sales!

    Think about the number of people who don't become leads or purchase when they visit your website. Email marketing will keep you in mind when they are ready to part with their money.

  • Higher ROI

    Email marketing has an average ROI of 122%. That's four times higher than other digital marketing strategies.

  • Stronger Customer Bond

    Email allows you to send specific emails to segments of your audience. Emails that are tailored to sell or build a relationship with them. This improves their bond with your business and builds trust.

  • Savings

    Many forms of digital advertising require increased ad budgets. This is not the case with email marketing. Once some has submitted their information they have agreed to accept email correspondence. You won't need to pay extra to advertise to them.

A graphic showing an email being opened.
THE OTHER GUYS M.J. WEB DESIGN
Contracts
Monthly "Retainer"
No Hidden Costs
Personalized Strategies
Rigorous Testing
Locally Owned

What You Get With Our Email Marketing Services

We understand that if you’ve tried email marketing (or any form of digital marketing) and it failed in the past, you could be hesitant to try it again.

That’s why we are extremely transparent and strive to know as much as we can about your business and goals.

This is why we create lead generators that entice people to give you their contact information, and then strategize, optimize, and customize emails based on where those leads are in their buying journey.

Through consistent testing, this is how we ensure your business reaches its peak return on investment and continues to grow.  

5-Star Email Marketing Services

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What Sets Our Email Marketing Apart

There are direct-response marketing rules we follow when we perform email marketing. It’s much more than just sending regular emails.

  • Everything must have an offer.

    Your website's landing pages, social media profiles, paid ads, and all other online materials must contain an offer. Something irresistible people can't say no to.

  • A reason to respond NOW.

    The offer we help you craft will contain a sense of urgency because the second someone leaves your website or ad, they are gone.

  • Clear Instructions.

    Many failures come from not being clear. Any ad campaign or web page we set up will have clear instructions tell people how to easily reach out and become a lead.

  • Everything is tracked.

    Digital Marketing only works when you track, everything. We will set up personalized behavioral tracking so we know what people are doing after they click on your ads.

  • No follow up? No money.

    If people become a lead but don't respond when you reach out, too many companies let these people go. You need a follow up funnel set up so your business is the only solution people see for their problem.

  • Results will rule.

    Many digital marketing agencies in Richmond charge big dollars for ad budgets and labor. M.J. Web Design believes in one price to start. Something more affordable to test ads with. When those ads are producing results, then we scale up.

Free Email Marketing Strategy Session

Let’s ignite your sales with some awesome email marketing campaigns!

Email Marketing Solutions Tailored To You

Email Marketing In 3 Easy Steps

The Full List Of Marketing Emails

This list expands on the different categories of marketing emails and breaks them down individually.

Welcome Emails

When your website has been optimized through careful keyword and white hat SEO techniques, it will rank higher on search engines. These higher rankings will increase your website's visibility and allow you to attract high-quality leads that are actively searching for your solution to their problem. SEO is a long term digital marketing service that also provides the highest return on the lowest expenditure.

New Content Announcement

Local SEO is about increasing your business's local visibility in your local area as well as the other localities your business travels and can provide service to. Our internet marketing services will ensure your NAP (name, address, phone number) are consistent across the web, create and improve your service area pages, obtain local links, and mange your Google Business Profile.

Event Invitations

Google has ranking factors that include the technical aspects of your website behind the scenes. M.J. Web Design will run site audits so we can fix HTTP status codes, slow loading speed, bad URL redirects, duplicate content, and indexing/crawlability problems. Depending on what you need, we will also add structured data, migrate your website to better hosting, and make sure there's no keyword cannibalization.

Email Newsletter

Link building requires a multi-tiered white hat strategy to grow your website. Our internet marketing agency will distribute your business's information to 70+ local business directories. We will reach out to blogs and other high-authority websites in your industry to get links your target audience will use. Furthermore, you will have a blog filled with skyscraper content that we will distribute across social media and other platforms to increase the chance people will link to you.

Product Updates

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Referral Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Dedicated Segment Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Co-Marketing Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Seasonal Campaigns

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Purchase Confirmations

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Thank You Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Cart Abandonment Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Re-ingagement Campaigns

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Lead Nurturing Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Post-Purchase Drip Emails

M.J. Web Design studies your industry and the search terms your potential customers are typing into Google. This is a vital step in the SEO process to ensure your website gets the best possible rankings. We start by looking at special trends surrounding your industry, then we select the keywords that will provide the most traffic, then we optimize your site pages.

Email Marketing FAQs:

If you don’t see the answer to your question, contact us.

Do you only provide email marketing services in Richmond, VA?

Our web design and digital marketing agency is based in Richmond, VA, but any business in the state of Virginia can utilize our email marketing services. That’s the beauty of working over the internet. We’re able to research your ideal audience and create custom email campaigns.

What exactly is an email marketing agency?

There are email marketing services and email marketing agencies. For example, an email marketing agency will use an email marketing service like Mailchimp to perform the service for a local small business. Most of the time, an email marketing agency is a digital marketing agency that provides email marketing services.

How much does it cost to hire someone to do email marketing?

The cost of email marketing depends on a few factors. If you hire an agency, then you could pay anywhere from $250 – $5,000 a month depending on the size and scope of the project. A freelancer might charge by email, and it could cost you $5 – $20 per email. Finally, if you hire an in-house employee, you might pay $25 – $150 per hour depending on the employee’s experience level and job requirements.

Is email marketing worth it?

YES, email marketing is worth the investment. You might think email is outdated, but statistics show that providing value, avoiding overselling, and engaging with your audience can result in a $42 return for each $1 spent. Just be sure you avoid sounding spammy so your brand’s reputation doesn’t suffer.

Does your email marketing service require signing a contract?

No, one of M.J. Web Design’s core values is to retain clients through excellent service, not contracts. We have a work agreement but you can cancel the service anytime without cancellation fees. 

Do you manage my subscriber list?

Yes, we do. We will work with you to segment the audience between potential subscribers, subscribers, buyers, returning customers, etc. If your company offers multiple products or services we can segment your audience based on whichever they use.

Do you integrate email marketing with my other systems?

Yes, we can. By integrating email marketing with your other tools, we can create automation that guides customers from email, through your CRM, and to the point of sale. For example, we can integrate automated email marketing campaigns with certain contact forms on your WordPress website. Then segment your users and send custom email campaigns based on the page they were on.

Do you only use Mailchimp for email marketing?

Mailchimp is the email marketing service/software we have used the most, but it’s not the only one we’re familiar with. Our company is familiar with Clickfunnels email automation, Mailchimp, Constant Contact, Active Campaign, and more.

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