No need to keep guessing about marketing. Our marketing consulting service will create a comprehensive strategy tailored to you and your business.
Have You Experienced Any Of These Marketing Struggles?
Trying to market your business without a consultant can be challenging, frustrating, or downright devastating when it doesn’t work properly. If you’ve experienced ANY ONE of these situations don’t worry. Help is on the way.
The lightbulb will come on when you choose us as marketing consultants. We will find the holes in your marketing. We want to make you go AHA!
Your Google rankings will improve when we write up a full SEO plan. This plan will include keywords, technical improvements, and how you can improve content.
When you put a comprehensive strategy in place that involves SEO, social media, content marketing, and paid ads, leads will increase and so will the amount of money you’ll make.
No more trying to advertise to everyone in town. We will help you narrow down your marketing so you reach a target audience that needs your products or services.
What Comes With Our Marketing Consulting Service?
- You and your business's history.
- Future goals.
- Your ideal customer.
- What website and marketing issues you've had.
- Your brand.
- and More! We want to know all we can about you and your business.
The more we know about you and your business, the better we can create a comprehensive marketing strategy that sets you up for success.
Website & Marketing Audit
After we complete your audit, we will send you our findings in a comprehensive report and let you know we're moving on to research your competitors and audience.
Audience Research & Branding
This can't be farther from the truth. Every business has a specified audience of people that will require your product or service. You would not sell real estate to people who already own a home and don't need to move. It's the same idea you wouldn't waste your time selling books to people who hate reading.
When we study your audience we will make sure your branding is on target and is designed to entice that target audience to become leads or purchase.
When we're researching who your target audience is, generally we figure out who your target audience is. By spying on your most successful competitors, we can tell who they are advertising to.
Spying on your competition is more complicated than just using software to spy on their ads. Using SemRush, we will analyze what keywords their website is ranking for, figure out how they are reaching people on social media, and any other strategies and tactics they use to make money.
Funnel Creation/Customer Journeys
The next step is creating your customer journey. This is also called a sales funnel. Sales funnels are the best way to ensure your target audience follows a specific path and becomes a lead or customer.
For example. If you sell a range of clothing you want to sell more of a specific sweater, you wouldn't just make ads and send people to your homepage. This can cause people to get lost in your website and consistently shop around with competitors.
A sales funnel takes this confusion away from the customer. The following steps make up a basic sales funnel.
- Creation of an ad targeting a segment of your audience and selling a specific product or service.
- The ad brings them to a special sales page that promotes that product heavily. This page is usually separate from the main website.
- The page has lead generators. These include downloadable coupons, sales, pdfs, etc. The goal is to collect information and generate leads.
- Sometimes the website visitor may call and become a lead immediately.
- For those customers in step 4, they are segmented into a follow-up funnel. This is where they receive your newsletter and special correspondence that moves them through the journey toward purchasing.
Marketing Strategy Creation
Your marketing strategy and creation time come in two forms. Either we can write up everything in a report and give it to you to put in place. If you have a marketing team they can also use it to improve their marketing efforts. The other option is hiring us to implement it and train you to do it. It comes down to your prefernce.
Your content calendar is a full year of scheduled content. You will have daily, weekly, and monthly content to produce. What's better is we'll come up with the topics and parameters around your content. That way all you have to do is create it and schedule it to the posted.
Presentation & Assistance
And finally, after all the reports and strategies have been written up and compiled, we will present them to you and your marketing team. At this time you can choose whether you want us to implement the marketing strategy, work with your team to make sure it's implemented properly, or be retained to do all the work for you.
5-Star Reviews From Our Clients In Richmond, VA
"Mike with M.J. Web Design has provided- and continues to provide- excellent service when it comes to building a webpage that promotes my business/service. He is ultra-responsive with his communication and his passion for what he does shows in his work. With excellent pricing to boot. Highly recommend!"
Improve Your Marketing With Us As Your Consultants
In 3 Easy Steps
Use our contact form or call us directly at 804-822-0901.
We will gather all the information about your business and future goals.
A Better Website
You will receive a written strategy and we will get you started on the path to more growth.
Free Marketing Consulting Session
A free 60-minute strategy session could make or break your marketing success.
Marketing Consulting FAQs:
If you don’t see the answer to your question, contact us.
What is the average cost of a marketing consultant?
A marketing consultant usually charges between $50 and $300 an hour based on experience, the scope of the project, and demand. Some marketing consultants know the amount of time it takes to complete a project and charge a flat fee.
What will a marketing consultant do for my small business?
A marketing consultant assists small businesses with analyzing problems with their current marketing and creating strategies and procedures to reach their target audience. The marketing consultant can assist you with putting the strategies in place or be hired on a retainer to do the marketing for you.
How much does M.J. Web Design charge to be my marketing consultant?
M.J. Web Design has multiple pricing tiers based on the size and scope of the project. You can even have us perform individual strategies for specific types of marketing instead of a full strategy. This way if your company just has an SEO problem, we can complete an SEO audit and strategy. This is cheaper than analyzing and writing a comprehensive strategy for your entire business and all the different marketing platforms.
How do I know whether I need a marketing consultant or not?
If you are a small business owner with no marketing experience or are suffering from frustration trying to advertise yourself, then you would benefit from hiring a marketing consultant.
Is there a specific industry you provide marketing consulting for?
M.J. Web Design has experience working with multiple industries. Our client list includes contractors, caterers, real estate agents, pest control companies, and more. Marketing follows a specific set of rules that are the same across all industries. It’s the target audience and message that changes.
What happens if the marketing strategy you create doesn't work?
Marketing strategies are great to have. Think of it as as framework for advertising your business that works along with your business plan. It’s a regular occurrence to make adjustments to your business plan as you grow. Marketing is much the same. It will require tweaking and a process of elimination as you along. M.J. Web Design guarantees that if your marketing solutions is not providing the results you want, we will continue to work with you and consult with you until it works.
How long will it take you to create my marketing plan?
On average, the entire process takes 6 – 8 weeks. It can take longer if the project is very large and complicated, or it can take less time if it’s a very basic strategy.
What platforms or types of marketing can you consult on?
- Google Business Profiles
- Search Engine Optimization
- Social Media Platforms
- Direct Mail
- Pay Per Click Advertising
- Content Marketing
- and More!