A Reliable And Honest Digital Marketing Agency In Richmond, VA
Our Agency Provides Digital Marketing Packages That Grow Our Client's Businesses
Our Digital Marketing is unique among the agencies in Richmond, VA. We develop custom digital marketing strategies that grow your business through SEO, social media, email marketing, and paid ads.
Do You Know What Direct Response Digital Marketing Is? Or How It Can Help Your Local Business?
Hi everyone. This is Michael Dors, the CEO of M.J. Web Design. If you don’t read anything else on this page, just hear me out for this. Have you ever thought about how your company is reaching its target audience? There is a huge problem with the Digital Marketing industry because people are stuck in old ways. Too often, agencies collect your money for ads and labor, then simply advertise to the masses.
Unfortunately, this falls on deaf ears. How often do you need a dentist and respond to the first one advertised on the radio? Or, how often do you choose the first restaurant that advertises on your social media feed? The traditional way of marketing is DEAD, and it’s causing companies to pay hundreds for a social media company, an SEO agency, and sometimes a separate company for pay-per-click ads.
But, there’s a solution. My company is a “Direct Response, Web Design & Digital Marketing Agency”. What that means, is that when you have us market your company, we don’t just send ads to the masses. We start small, analyze different segments of your audience who are LOOKING FOR YOU, create lead generation magnets, and directly cause “responses”, by funneling them to you.
Every marketing campaign we create is split-tested little by little to find the best response, only after we have one that will create your success, do we recommend spending more money on ads. Keep reading if you would like to dive further into our direct-response digital marketing strategies.
The Problem With Traditional Digital Marketing Practices
Traditionally, companies have a social media presence, SEO rankings, paid ads, and a homepage they push the customers too. This is where we find the start of the problem. Your web designer didn’t build the website for direct response marketing strategies, SEO specialists get you to the top but don’t create lead generators and follow up funnels, and standard marketing through social media and ads is ignoring lead capture and follow up.
Potential Customers Get Confused
When you push EVERYONE to your homepage, they get confused and it promotes them to “shop around your website”. They might not be sure what service you offer is best, so they leave the website and check out the next website on Google (here is the SEO only problem).
You Aren't Capturing People's Emotions
A website that says “we do this, and this, oh and this, so you need us”, isn’t the way to advertise. It makes you NO DIFFERENT than the competitor doing the exact same thing. Plus, marketing doesn’t work as well when a company tells you that you NEED them. Better marketing makes your audience WANT your services.
Essentially, Traditional Digital Marketing Gives Your Audience Too Many Options, And It's LEAVING TONS OF MONEY On The Table
More Issues With Traditional Digital Marketing
The Web Design and Marketing Services We Use to Grow Your Business
Poor Audience Targeting
Many agencies collect money and set up ads for the masses. This is because they are ignoring the fact that NO BUSINESS’S TARGET AUDIENCE IS EVERYONE. Do you have the same needs as Joe down the block?
Copying Big Business Strategies
Many marketing companies look at large competitors and copy their advertising campaigns. Why is this bad? Large companies have the money to target millions of people. Small business owners do not. Your ads won’t even show up.
Only Relying On One Medium
There’s nothing wrong with finding the platform that works best. But if you are paying for top SEO rankings and people aren’t calling, signing up, or buying from your website. Than you have a problem!
There's No Follow Up Funnel
Do you ever think about all those people who leave your website and don’t call? SEO has an average conversion rate of 3 per 100 visitors. But the other 97 aren’t even being advertised too after.
Let us do the online marketing so you have more time to manage the business.
More clients means more money.
"There Are 10 Rules For Direct Response Marketing" Dan Kennedy... The Father Of Direct Response Digital Marketing
Digital Marketing Agency In Richmond, VA
The Digital Marketing Services We Use to Grow Your Business
Direct Response Web Design Vs. One That's Just Pretty
All business owners know they need a website. It’s your online storefront. Even brick-and-mortar stores need one in 2022. But, when you hire a web designer, they ask basic questions about your branding, what you sell, and then they build the website. What you get is beautiful, but it’s devoid of website copy that invokes emotion in a specific target audience! We have tons of clients who need digital marketing and didn’t know just because they have a website, doesn’t mean people will find it. Direct Response requires stronger calls to action, better offers, popups, hidden sales pages, fast speed, and more.
Search Engine Optimization With Direct Response Copy
We’ve seen many clients who paid thousands for a website and then hire an SEO specialist to optimize it for search engines. They pay $500-$1000 a month for an SEO agency who promises to rank them at the top of Google over time. But, here’s the problem. How often do you click on the top few websites and immediately subscribe or buy? If you didn’t do anything to subscribe, get more information, call, or submit your email, SEO alone is not capturing all the possible business. The direct response website will win. How does Direct Response SEO work? We write copy and headlines designed to make you WANT that first website you clicked on.
Social Media Posts And Advertisements
Direct Response Digital Marketing strategies transcend your entire online presence. Check out the above photo. That’s the exact cover photo on our Facebook page. What makes it unique? It’s not just a graphic, logo, or photo of our business. It’s a graphic with text “Directly telling you to sign up for our newsletter with a click to subscribe button”. The photo leads to a special sign up page where we capture leads without sending them to a website with a million different options. Each post, ad, or info graphic has to be set up to get you their information!
The Direct Response Digital Marketing Audience
You have to get into the nitty-gritty when it comes to target audiences. The company that has the most money, is the one who’s ads are seen. You can’t compete with Geek Squad if you’re a local computer guy. If you try to advertise the same way, it will fall on deaf ears. Yes, everyone might need your product or service, but it doesn’t MEAN THEY WANT IT RIGHT NOW. A direct response marketing strategy identifies your target customer right down to when they get up in the morning, what they do during the day, and what makes them emotionally need you, and then you target them and sell them on special pages (see direct response web design above). But, what makes this form of digital marketing unique, is we set things up to consistently follow up with them.
Too Many Options For Your Target Customers
Let’s say you’re a realtor and the target customers who use your services the most are “25 – 35 years old, are recently married, live locally, and have new careers. Oh, and they make around 8ok a year between them. They have a baby on the way, and the husband works 8 – 7 PM while the wife works just as much. But, she will be on maternity leave soon.” You may be a realtor but you have SO many houses on your website, 4 separate service pages on your website, and your ad sends them to the homepage. Now they are shown how amazing you are, and how many houses you have listed, and they know you sell new homes, resell, do open houses, and more. But where do they start? Direct Response would write an ad tailored to that audience, and then send them to ONE SALES PAGE to SELL THE HOUSE THEY WANT TO BUY.
Million Dollar Offers & Irresistible Lead Generators
The ALL TIME- BIGGEST MISTAKE, you can make as a business owner is not offering, or having your agency help you create what’s called a “million dollar offer”. We all hope it’s going to make a million-dollars. But what it is, is an offer so great people will give you their contact information in return for it. This allows you to build a list of potential customers by capturing their info. A digital marketer trained in direct response marketing can take these people and set up follow-up funnels that keep you on their radar. Those potential customers will receive regular emails, coupons, and items they download. That means if they continue shopping around, you’re showing up consistently as the industry leader. Who do you think they will choose a couple of months down the road when they are ready to buy?
Here's Some Direct Response Digital Marketing Headlines In Action
Let’s say you are a CPA.
“How to lower what you owe in taxes in as little as 2 weeks… even if you don’t know the first thing about taxes! Click here to get the FREE informative PDF”.
Or, maybe you own a restaurant?
“Parent’s listen up! Here’s the perfect and healthy solution if you want to feed your family amazing _______ cuisine. Dinner for four is 10% off until next FRIDAY! Limited Time Offer”.
Are you a dentist?
“How any dentist can get more patients using this one SIMPLE advertising strategy in under 1 month”.
Real Estate Agents?
“For a LIMITED TIME, get our $50.00 bundle on “Selling your house for PROFIT in a terrible market”, for FREE. Deal ends Oct. 1st, click here to get it NOW”.
Computer Repair & IT Support?
“The unbelievably easy way to get your computer fixed TODAY at 10% off. 10% off ends NOV 8th. Call Now!”
Our Onboarding Process Is Designed For Your Digital Marketing Success
It’s our goal to make you feel like your digital marketing is working. Do you want a company that’s highly engaging and almost weird at how in depth they will go to find the best target audience who will buy your goods and services?
We want to meet you, and even if you aren’t ready to make the switch, you will receive tons of free information on your business and how direct response digital marketing can help. At your free 30 minute session, we will learn about your business and your goals.
Business Info Forms
We take very in-depth notes, but our intake forms are designed to really get to know your business. When you are setting up digital marketing campaigns, it has to be for the people you wish to sell too. That’s why we want to know all about your customers and target audience.
Once we get all of the information necessary, we aren’t done preparing. At this point, we research and discover the places where your target audience is “hanging out”. Remember, if your target audience is 65 and older individuals, they prob aren’t on Google.
Lead Generating Offer
Now that we know who your target audience is, and where they are going to be reached, it’s time to create your lead-generating offer. We will sit down with you and discuss awesome ways you can provide your potential customers something they can’t say no to.
Ad Crafting And Set Up
Now that we know the audience and have a lead-generating offer it’s time to set everything up. That could mean changing your website copy, adding a lead-generating popup, creating special sales pages, or creating those headlines and social media ads.
Testing And Going Live
Once everything is set up and ready to go. It’s time to test the campaign and see what kind of response we get. We will split test and rework things until we get it right, and then launch with the full ad budget. Unless there’s a return on investment, we don’t consider the campaign a success.
"We Ran One Ad At $20.00 For Testing And Made Over $400.00 Extra A Month From A Subscription" - M.J. Web Design Client
Some Great Startups & Businesses In Richmond, VA, We Have Worked With
We Work With a Range of Different Business Types
"M.J web design was very helpful in getting my website up and running. I started with just doing a new web design then added their services as well. I will recommend M.J Web Design over any other company. I am very happy with their hard work."
Owner of All Computer Needs
"Mike at M.J. Web Design is great to work with and had some amazing suggestions for my site. He is completely trustworthy and guarantees your happiness. Couldn't have worked with a better person.."
Owner of Road Runner Tours & Travel
"I reached out to M. J. Web Design to consider website improvements and Google search optimizations for Happier Space. Michael did a thorough, complimentary audit and analysis, providing me with wonderful insight."
Owner of Happier Space RVA
Our digital marketing services are easy to obtain.
It's our goal to make it easy for you.
No one wants to work with a company that makes it complicated or doesn’t communicate.
Make a Call
- Make a phone call, send an email, or fill out our contact form.
Have a Meeting
2. We’ll schedule a free meeting to discuss your needs.
Develop a Strategy
3. We’ll work directly with you to create an digital marketing campaign that fits your needs.
You See Results
4. We get it all up and running, and you have more time, clients, and money.
Digital Marketing in Richmond VA
Why We Help Business Owners
At M.J. Web Design we know you’re the kind of person who wants to be successful. You want to have a business that affords you time and provides a stable but growing list of clients.
In order to be that way, you need a professionally created digital marketing campaign so your startup or small business grows and continues to increase profits.
The problem is most business owners aren’t professional marketers, and creating your own marketing campaigns can cause frustration or confusion about the direction to take.
We believe it’s terrible new (or existing) small business owners should ever feel that way because everyone deserves success.
We understand how those feelings hurt. We were starting once and had to do the exact same thing! But we researched our markets, put in the hours, and are now successful.
Here’s how it works: just give us a call, get a FREE meeting, we’ll design a strategy and funnel, then put it in action. That way you can stop feeling frustrated or confused about the growth and direction of your business.
Start feeling relaxed, free, and proud of your business growth:)
In Just 30 Minutes, You Could Get The Digital Marketing Strategy That Works
Digital Marketing FAQ: Frequently Asked Questions
If you have a question that’s not listed. Don’t hesitate to contact us here.
I see you're located in the Richmond Metro Area of Virginia. Do you provide Digital Marketing Services outside the city?
That we do! Digital Marketing is performed of over the internet (for the most part), which means we have the ability to work with clients across the United States. However, we generally work in the state of Virginia and provide marketing services from Virginia Beach to Roanoke, Petersburg to Alexandria. If you live outside the state or aren’t sure if we can assist you, contact us.
Digital Marketing is also called online marketing. Some examples of digital marketing are search engine optimization, search engine marketing, paid Google ads, social media paid ads, social media posts with optimized hashtags, email marketing, SMS messages, content marketing, influencer marketing, and other forms of communication. But, it’s all based through the web.
Companies that perform digital marketing will analyze target audiences that would most likely purchase your physical products, digital products, or services. This way they can make the best effort to reach those audiences online. Digital Marketers also use tools like Google Analytics, SEMRush, and Ahrefs to process and review data. This way they can improve marketing campaigns over time since advertising generally has a trial and error period where campaigns are split tested.
One rule of thumb about hiring a digital marketing company. Never trust the ones who want big bucks immediately without researching the size and scope of tested, and don’t trust any companies who overtly promise results. Digital Marketing testing is known to take time.
The best answer we can provide for this is so so. Because there are so many parts of digital marketing it can take years of research, studying, and practice. The most important question to ask yourself is do you have the time to commit to it? If you don’t, then it’s best you hire a freelance digital marketer or an agency to do the work for you.
There’s more than listed above though. Most digital marketers also have graphic design skills because they create content, and many marketing agencies now offer web design services. This adds even more for you to learn should you want to do your own marketing. No one wants to see a great ad and then visit and ugly website.
Is artificial intelligence going to help me do my own marketing? Is it going to kill the digital marketing industry?
Industries adapt and digital marketing is the same way. AI is getting better and better at writing long blog articles, social media ads, etc. But, Google and other search engines value the human touch, and they are updating their algorithms to combat the overuse of AI. What this means is yes, AI will help you write your own content faster, but if you don’t know the finer points of digital marketing (analytics, split testing, audience research), it’s still going to be time consuming for you. If you just don’t have the time to do all that, then you still find yourself in a position where you have to hire someone to do the digital marketing.
Some of the most popular digital marketing platforms include:
- Google Ads
There are many more, but this list names some of the most popular and easily recognizable.
This question has no precise answer. The real answer is it depends. Some of the things that affect the price include the number of services being offered, the number of platforms being used, the budget for ads, the amount of posts per week, and the hours of labor. That doesn’t even scratch the surface when you take into account blog posts, content marketing, outreach to influencers, etc.
Costs also vary from agency to agency. Some agencies work remotely and can charge less, while others have offices and more overhead. The costs also change according to the industry the client is in. Some industries are more competitive and will take more time, effort, and a larger ad budget. Local businesses with a small niche might be cheaper.
It’s best to interview a few agencies and see which one offers the most value for your dollar (excluding ad budgets).
This is a big question with a complicated answer, but here we go! You most certainly need a blog! Google prioritizes websites with what it calls E.A.T. What this means is Google wants to see websites that show off the most “expertise, authority, and trustworthiness”. E.A.T. guidelines aren’t a direct ranking factor, but it lets Digital Marketers know what kind of content Google wants to see. A blog goes a long way showing Google you are the foremost authority in your industry. Consider this, let’s say you and your competitor have identical service pages on the internet. Which one do you think Google will rank higher? The page that has just info on the business and it’s services? Or the page that has services, and is linked to the website’s blog showing off how much expertise that business has?
“expertise, authority, and trustworthiness”. E.A.T. guidelines aren’t a direct ranking factor, but it lets Digital Marketers know what kind of content Google wants to see. A blog goes a long way showing Google you are the foremost authority in your industry. Consider this, let’s say you and your competitor have identical service pages on the internet. Which one do you think Google will rank higher? The page that has just info on the business and it’s services? Or the page that has services, and is linked to the website’s blog showing off how much expertise that business has?