Pay Per Click Advertising In Richmond, VA
As A Direct Response Pay Per Click Advertising Agency You Get A Funnel, Not Just Ads
Our PPC Ad service gives you more than other agencies in Richmond, VA. We concentrate on developing custom, direct response sales funnels to get you clicks, leads, subscribers, and buyers.
- Refine Your Target Audience
- Advertise Straight To Them
- Make More Money!
Have You Heard Of Direct Response Digital Marketing And Pay Per Click Advertising?
Hi everyone. This is Michael the owner of the company. We’re a “Direct Response Web Design & Marketing Agency”, based in Richmond, VA. The title of this section might have you saying “what is the direct response”. What it is, is a style of web design and advertising that provides you with a certain set of principles you receive in ALL OF OUR SERVICES, especially PPC advertising.
So what EXACTLY, makes us different than the other PPC agencies here in Richmond? When we create a pay-per-click ad campaign for your business we don’t just provide the usual jibber jabber stuff like “innovative, measurable results, and quality growth” blah blah. We create very direct paths for your target audience to take and provide you their information, purchase, or book appointments. Finally, we don’t have these HUGE expensive plans like everyone else who is charging $1,000+ and hoping for a good ROI.
Our services start at affordable prices and go through rigorous target audience analysis, content creation, split testing, and work toward a working campaign. Only THEN, do you pay larger amounts for your ads to be fully launched.
If that sounds like the type of agency you want to work with, go ahead and keep reading. If you hate reading because a lot of information stinks to stare at (I agree with you). Go ahead and click the green button and in our 30-minute FREE session, I’ll explain it all to you. Talk with you soon!
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Before You Keep Reading, I Want You to Know We Truly Care About You and Your Business
The Problem With Traditional PPC Ad Practices
Traditionally, small business go through this process, and I see it with clients all the time. They hire a web designer and then realize the website isn’t ranking. So they then find an SEO specialist, but that takes a lot of time. Finally, they find someone who can do the paid ads to get the faster traffic and sales, but it’s extremely expensive! This is why “direct response PPC advertising”, is your solution. But first more problems business owners face with standard agencies.
Target Audience Gets Confused
Agencies are great at creating ads on search engines, social media, and other paid mediums. But, when you only push your traffic to a homepage, the audience has to search for the service or product that will solve their problems. So they bounce off the website and keep searching.
There's More Than Just One Audience
A business doesn’t have a target audience. It has “multiple segments of a target audience”. If you write your content and create graphics for just “small business owners”, it can still fall short. This is where direct response pay-per-click strategies start solving problems.
In A Nutshell, Agencies Charge Way Too Much For Ads Pushed To A Broad Audience, Before Making Sure It's Going To Give You Money
PPC Advertising In Richmond, VA
More Problems Solved Through Direct Response Digital PPC Strategies
Charging Too Much, Too Early
Many agencies collect $1,000 dollars PLUS, your ad budget, and that’s just to start. We decided to take a different route to your success. We charge more affordable fees and small testing budgets. Then when we have something that’s a winner. We ratchet it up for success!
Not Analyzing The Big Picture
When you want a successful ad campaign, you can’t just test the who, what, and where. You need to create special landing pages, analyze EVERY clickable option, segment the audience down, and split test EVERYTHING. Oh, and there has to be an incredible offer for people to respond to.
Million Dollar Lead Generators
What does this phrase mean? I have it posted all over the website, but why am I saying it? The “million dollar lead generator”, is an offer so amazing that your target audience has to click, subscribe, or buy. It makes “click here” look like the worst call to action on the planet. You capture, retarget, and advertise again.
There Isn't Any Follow Up Funnel
When you get traffic through pay-per-click ads, there are tons of visitors. Let’s say your ad reaches 4,000 people and 3 – 5% visit your page, but don’t call, subscribe, or buy. Well, you want to keep their information and follow them around the internet so you’re what they think of when it’s time to purchase.
Let us do thepay-per-click ads so you have more time to manage the business.
More traffic means more money.
Growth
Guidence
Regular Reporting
"There Are 10 Rules For Direct Response PPC Ads That Our Agency Subscribes To"
- There must always be an offer or offer(s).
- Your audience must be given a reason to response "Right Now".
- Your target audience must be given clear instructions.
- There must be tracking, measurement, and accountability.
- Only no-cost brand building!
- There must always be follow up.
- Everything must have strongly written copy.
- It will look closer to mail-order advertising.
- Results Rule... Period...
- You must be tough minded and a disciplined to put your business on a direct response digital marketing diet.
Google PPC Is Google Adwords. But, We Do PPC Campaigns On Multiple Platforms.
Here's Some Of The Places You Can Have A PPC Ad Campaign Run
Google Display Ads, Video Ads, Local Search Ads, And More...
Google is the most popular place to run pay-per-click ad campaigns. Google’s chief economists claim that if you run an ad correctly, and to the right target audience, each $1 you spend should bring back $2. They work on a bidding format, meaning businesses bid to have their ad seen when someone types in a specific keyword/s. Within Google ads, you can run 7 different types: Search, Shopping, Display, Video, App, Smart, Local, and Call Only. The only negative side of Google Ads is how competitive it is. Small businesses trying to target very competitive keywords can get very expensive and show little return. That’s why many businesses choose social media ads.
Facebook/Meta Pay-Per-Click Advertising
Facebook has gotten a bad rap lately, but it’s still the biggest and most popular social media ad platform in the world. Targeting has become more limited but you can still narrow down your target audience well. What’s best about Facebook ads is the tracking and informative data collection. By installing the Facebook Pixel on your website, you can track who is visiting your website, then retarget them with follow-up ads, see what buttons they are clicking on, forms they are using, etc. You can even filter ads to block the audiences you don’t want! They provide performance estimates and split testing built-in to the platform (direct response marketing is huge on split testing).
Twitter, YouTube, And Instagram
There are 1 billion people who use Instagram each month, 81% of people use it to research products and services, and 130 million people shop on Instagram. This are staggering numbers, and what’s great about Instagram is that you can run your ads concurrently with Facebook. If you love video, than YouTube is for you. You can decide on your target audience and literally choose the channels you want to put ads on! Finally, you might not think of Twitter anymore (or do you? LOL). Research shows that if someone follows a company on Twitter they are 67% more likely to buy from them. Believe it or not, 33% of teenagers in the USA are using twitter, and the biggest audience on Twitter is young women.
Bing Ads/Microsoft Ads
Only 8% of internet searches occur on Bing, which might make you think it isn’t worth it. There’s no doubt it’s tiny in comparison to Google but it’s still being widely used, why? Many companies make tons of money with Microsoft Ads because they can reach millions of searchers who don’t use Google. Microsoft ads have a 50% higher click-through rate than Google Ads, a 33% lower cost per click, and the average cost to acquire a customer is 30% less. To sum all of this up, you can reach millions of people at HALF THE COST OF GOOGLE ADS. If you leverage the ad platform properly, it actually becomes very big. 600 million people use Microsoft Edge as their browser, Surface and Xbox users see Microsoft Ads, and millions still have Hotmail accounts.
Amazon Sponsored Products PPC
Amazon PPC ads are great for many sellers and vendors who sell physical products. Beyond Google, Amazon is the most popular place for online shopping. Over 310 million people use Amazon to buy items at lower prices, price match retailers, and stock up on toiletries for their homes. Amazon also has two different types of ads. The first is Amazon-sponsored product ads. These are pay-per-click, targeted ads that boost the reach of the merchandise you’re already selling on Amazon. It works a lot like Google Ads where you bid on keywords people are searching for. The other type of ad is Amazon Product Ads. These are “linked” ads that take the buyer from Amazon to an external website, online store, or landing page you created.
Business To Business LinkedIn PPC Ads
Why didn’t we group this with rest of the social media platforms? Because LinkedIn is unique thanks to its business to business model. If your business is service based and provides products/services for other businesses, you can reach 450 million users on the platform. 7 out of 10 professionals claim they see ads and other LinkedIn information as trustworthy. Trust is huge and makes this platform a great alternative since many people are trusting Google and Facebook less and less. 57% of LinkedIn users are companies and half of all B2B buyers state they use LinkedIn when making purchasing decisions. It’s definitely the place for businesses to create ads for other businesses.
We Don't Do PPC Advertising The Same Way As Everyone Else In Richmond, VA.
It’s our goal to provide you with a successful PPC ad campaign. Do you want a company that’s highly engaging and almost weird at how in depth they will go to find the best target audience who will buy your goods and services?
Free Consultation
We want to meet you, and even if you aren’t ready to make the switch, you will receive tons of free information on your business and how direct response PPC advertising can help. At your free 30 minute session, we will learn about your business and your goals.
Business Info Forms
We take very in-depth notes, but our intake forms are designed to really get to know your business. When you are setting up ppc ad campaigns, it has to be for the people you wish to sell too. That’s why we want to know all about your customers and target audience.
Discovery Time
Once we get all of the information necessary, we aren’t done preparing. At this point, we research and discover the places where your target audience is “hanging out”. Remember, if your target audience is 65 and older individuals, they prob aren’t on Google.
Lead Generating Offer
Now that we know who your target audience is, and where they are going to be reached, it’s time to create your lead-generating offer. We will sit down with you and discuss awesome ways you can provide your potential customers something they can’t say no to.
Ad Crafting And Set Up
Now that we know the audience and have a lead-generating offer it’s time to set everything up. That could mean changing your website copy, adding a lead-generating popup, creating special sales pages, or creating those headlines and social media ads.
Testing And Going Live
Once everything is set up and ready to go. It’s time to test the ppc campaign and see what kind of response we get. We will split test and rework things until we get it right, and then launch with the full ad budget. Unless there’s a return on investment, we don’t consider the campaign a success.
Some Tools We Use For PPC Ad Campaigns
When you’re trying to create, track, and measure a PPC ad campaign, there are tons of tools you can use to study your competitors, the target audience, and track what they are doing once they click on your ad.
"We Ran One Ad At $20.00 For Testing And Made Over $400.00 A Month From A Subscription" - M.J. Web Design Client
We Work With a Range of Different Business Types
"M.J web design was very helpful in getting my website up and running. I started with just doing a new web design then added their services as well. I will recommend M.J Web Design over any other company. I am very happy with their hard work."
Christopher Hall
Owner of All Computer Needs
"Mike at M.J. Web Design is great to work with and had some amazing suggestions for my site. He is completely trustworthy and guarantees your happiness. Couldn't have worked with a better person.."
Julie Wilkes
Owner of Road Runner Tours & Travel
"I reached out to M. J. Web Design to consider website improvements and Google search optimizations for Happier Space. Michael did a thorough, complimentary audit and analysis, providing me with wonderful insight."
Athena Conte
Owner of Happier Space RVA
It's super easy to grow your business with PPC ad campaigns.
It's our goal to make it easy for you.
No one wants to work with a company that makes it complicated or doesn’t communicate.
Make a Call
- Make a phone call, send an email, or fill out our contact form.
Have a Meeting
2. We’ll schedule a free meeting to discuss your needs.
Develop a Strategy
3. We’ll work directly with you to create an Google Ads campaign.
You See Results
4. We get it all up and running, and you have more time, clients, and money.
Joining the M.J. Web Design family and setting up Google Ads, PPC Ads, and more.
Why We Help Business Owners With PPC Ads
At M.J. Web Design we know you’re the kind of person who wants to be successful. You want your Google/ppc ads to provide you time to run the business. Oh, and provide steady income!
In order to be that way, you need a researched and structured Ad campaign so your startup or small business grows and continues to increase profits.
The problem is most business owners aren’t professional marketers, and creating your own ad campaigns can cause frustration or confusion about the direction to take.
We believe it’s terrible new (or existing) small business owners should ever feel that way because everyone deserves success.
We understand how those feelings hurt. We were starting once and had to do the exact same thing! But we researched our markets, put in the hours, and are now successful.
Here’s how it works: just give us a call, get a FREE meeting, we’ll design a rough draft, then put it in action. That way you can stop feeling frustrated or confused about the growth and direction of your business.
Start feeling relaxed, free, and proud of your business growth:)
In Just 30 Minutes, You Could Get The Ad Campaign That Makes You Tons Of Cash
What People in Richmond, VA Ask About PPC Ad Campaigns
If you have a question you don’t see listed. Don’t hesitate to contact us here.
