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PPC Richmond VA | Pay-Per-Click Advertising On Search Engines

M.J. Web Design Doesn't Just Build Websites. We Provide PPC Ads To Get Your Site To The Top Of Google

Our PPC Ad service gives you more than other agencies in Richmond, VA. We concentrate on developing custom, direct response sales funnels to get you clicks, leads, subscribers, and buyers.

Have You Heard Of Direct Response Digital Marketing And Pay Per Click Advertising?

Hi everyone this is Michael, the owner of the M.J. Web Design. I want to take a moment to welcome you to our PPC advertising page. If you’re unsure what PPC is and how it can benefit your small business, then this page is for you. PPC stands for pay-per-click, and it’s a form of digital advertising where you pay a fee for each ad click that brings someone to your website or landing page. But, why is it important for you and your business?

Let’s start with discussing what happens if you’re not using PPC ads. Small businesses in Richmond, VA, that don’t use PPC ads miss out on leads, have less visibility, and make fewer sales. This means you will have a harder time generating business when your direct competitors are reaping the benefits of pay-per-click advertising. Organic reach is great, but it can take a long time to become profitable without ads.

When a small business uses PPC ads, you’re not only going to have exposure at the top of the SERPs but you will be able to compete with big brands. For example, M.J. Web Design would create ads for your small business that targets specific keywords, demographics, and geographic locations so your ads reach potential customers that are actively searching for your goods and services.

If that sounds like something you’re interested in, feel free to hit the green button and get a free 30-minute consultation with me. If you would like more information, keep reading. Enjoy!

Do You Hate Seeing Your Competitors Ads All Over Google's Search Results?

Have you tried PPC ads only to waste money with no ROI (return on investment)? But, you look at Google’s search results and see your competitor’s ads everywhere? Have you experienced any of the following:

  • Do you see your competitors at the top of search results and don’t know how to compete with them?
  • Spent a lot of money on ads but no one clicks on them, and now you feel it’s a waste of time?
  • Your ads are getting tons of clicks but nobody calls, purchases a product, or fills out your website’s contact forms.
  • Have you set up conversion tracking but aren’t sure how to turn the data into successful ad campaigns?
  • Are you watching tons of YouTube videos and reading tutorials, but your PPC ads still aren’t working?
  • Your budget is now drained, you are frustrated, confused, and have no idea what has gone wrong or how you should proceed?
PPC Richmond VA
Does this look like you when you check your PPC ad campaign metrics?

There Are Many Reason PPC Ad Campaigns Fail, And Many Digital Marketing Agencies Don't Help Due To Their Tactics.

PPC Ads In Richmond, VA

Why Do PPC Ad Campaigns Fail And Frustrate Small Business Owners

A sticky note with the words I Quit on it. One of the main reasons PPC ad campaigns fail is because business owners quit too early.

Quitting Too Early

PPC ad campaigns require a lot of testing, data analytics, and adjustments. Unfortunately, many small business owners who experiment with PPC ads see the first flop as a reason to quit.

The word Keywords written in Google's branded colors. The second reasons pay-per-click ads fail is because of poor keyword choices.

Poor Keyword Choices

A lot of inexperienced business owners try targeting broad-match keywords. If the business is selling women’s hats, they will try to target people searching with this keyword. But, the competition is way too high.

The Google SERPs. Poor ad copy won't be clicked on even if your ads are at the top of Google's search results.

Ad Copy Stinks

Humans have a very limited attention span in the year 2023, and that means your ad copy has to make them STOP and click on your ad. You need a compelling USP that makes someone say WOW, and click.

A man creating the wireframe for one of his website's landing pages. If you don't have a landing page, PPC ad campaigns won't be successful.

No Landing Page

One of the biggest reasons PPC ad campaigns fail is because business owners send visitors to their homepage. On a homepage, many website users become lost and don’t know where to go.

The Benefits Of M.J. Web Design Running Your PPC Ad Campaigns

"There Are 10 Rules We Follow For Creating PPC Advertising Campaigns

Google PPC used to be called Google Adwords. But, We Do PPC Campaigns On Multiple Platforms.

We Create PPC Ad Campaigns For More Than Just Google

A phone with the Google homepage on the screen. Google is the most popular place to run ppc ads.

Google Display Ads, Video Ads, Local Search Ads, And More...

Google is the most popular place to run pay-per-click ad campaigns. Google’s chief economists claim that if you run an ad correctly, and to the right target audience, each $1 you spend should bring back $2. They work on a bidding format, meaning businesses bid to have their ad seen when someone types in a specific keyword/s. Within Google ads, you can run 7 different types: Search, Shopping, Display, Video, App, Smart, Local, and Call Only. The only negative side of Google Ads is how competitive it is. Small businesses trying to target very competitive keywords can get very expensive and show little return. That’s why many businesses choose social media ads.

A business owner who is searching through Facebook and setting up pay-per-click ads.

Facebook/Meta Pay-Per-Click Advertising

Facebook has gotten a bad rap lately, but it’s still the biggest and most popular social media ad platform in the world. Targeting has become more limited but you can still narrow down your target audience well. What’s best about Facebook ads is the tracking and informative data collection. By installing the Facebook Pixel on your website, you can track who is visiting your website, then retarget them with follow-up ads, see what buttons they are clicking on, forms they are using, etc. You can even filter ads to block the audiences you don’t want! They provide performance estimates and split testing built-in to the platform (direct response marketing is huge on split testing). 

Twitter, YouTube, And Instagram

There are 1 billion people who use Instagram each month, 81% of people use it to research products and services, and 130 million people shop on Instagram. This are staggering numbers, and what’s great about Instagram is that you can run your ads concurrently with Facebook. If you love video, than YouTube is for you. You can decide on your target audience and literally choose the channels you want to put ads on! Finally, you might not think of Twitter anymore (or do you? LOL). Research shows that if someone follows a company on Twitter they are 67% more likely to  buy from them. Believe it or not, 33% of teenagers in the USA are using twitter, and the biggest audience on Twitter is young women.

Two people working on Microsoft Surfaces. Sometimes, your Richmond, VA, business will benefit from Bing pay-per-click advertising.

Bing Ads/Microsoft Ads

Only 8% of internet searches occur on Bing, which might make you think it isn’t worth it. There’s no doubt it’s tiny in comparison to Google but it’s still being widely used, why? Many companies make tons of money with Microsoft Ads because they can reach millions of searchers who don’t use Google. Microsoft ads have a 50% higher click-through rate than Google Ads, a 33% lower cost per click, and the average cost to acquire a customer is 30% less. To sum all of this up, you can reach millions of people at HALF THE COST OF GOOGLE ADS. If you leverage the ad platform properly, it actually becomes very big. 600 million people use Microsoft Edge as their browser, Surface and Xbox users see Microsoft Ads, and millions still have Hotmail accounts.

Someone shopping on Amazon. Amazon PPC ads are great for selling physical products.

Amazon Sponsored Products PPC

Amazon PPC ads are great for many sellers and vendors who sell physical products. Beyond Google, Amazon is the most popular place for online shopping. Over 310 million people use Amazon to buy items at lower prices, price match retailers, and stock up on toiletries for their homes. Amazon also has two different types of ads. The first is Amazon-sponsored product ads. These are pay-per-click, targeted ads that boost the reach of the merchandise you’re already selling on Amazon. It works a lot like Google Ads where you bid on keywords people are searching for. The other type of ad is Amazon Product Ads. These are “linked” ads that take the buyer from Amazon to an external website, online store, or landing page you created.

A photo of LinkedIn's corporate office. B2B advertising is best performed through LinkedIn. They have an incredible ppc ad platform.

Business To Business LinkedIn PPC Ads

Why didn’t we group this with rest of the social media platforms? Because LinkedIn is unique thanks to its business to business model. If your business is service based and provides products/services for other businesses, you can reach 450 million users on the platform. 7 out of 10 professionals claim they see ads and other LinkedIn information as trustworthy. Trust is huge and makes this platform a great alternative since many people are trusting Google and Facebook less and less. 57% of LinkedIn users are companies and half of all B2B buyers state they use LinkedIn when making purchasing decisions. It’s definitely the place for businesses to create ads for other businesses. 

Some Of The Tools We Use To Create And Manage PPC Ad Campaigns

When you’re trying to create, track, and measure a PPC ad campaign, there are tons of tools you can use to study your competitors, the target audience, and track what they are doing once they click on your ad.

"We Ran One Ad At $20.00 For Testing And Made Over $400.00 A Month From A Subscription" - M.J. Web Design Client

Some Of The Industries We Have Worked With

The logo for Pryor Technology - We provide SEO, social media management, email marketing, social media marketing, and paid ads for this client.
The logo for Birchwood Homes - One of our clients we perform SEO, social media management, and paid ads for.
The logo for Coastal Construction and Electrical Corp - We provide SEO, social media management, and paid ads for this client.
The logo for Benchmark Senior Solutions - We provide SEO, social media management, and paid ads for this client.
The logo for All Computer Needs - We provide SEO, social media management, and paid ads for this client.

"M.J web design was very helpful in getting my website up and running. I started with just doing a new web design then added their services as well. I will recommend M.J Web Design over any other company. I am very happy with their hard work."

Christopher Hall 

Owner of All Computer Needs

A headshot of Julia Wilkes, she was one of the first M.J. Web Design clients.

"Mike at M.J. Web Design is great to work with and had some amazing suggestions for my site. He is completely trustworthy and guarantees your happiness. Couldn't have worked with a better person.."

Julie Wilkes

Owner of Road Runner Tours & Travel

The owner of Happier Space RVA, Athena Conte. She met with M.J. Web Design and received a complimentary website audit.

"I reached out to M. J. Web Design to consider website improvements and Google search optimizations for Happier Space. Michael did a thorough, complimentary audit and analysis, providing me with wonderful insight."

Athena Conte

Owner of Happier Space RVA

Getting PPC Ad Campaigns Is Easy

We Want To Make The Process Simple

No one wants to work with a company that makes things complicated or doesn’t communicate.

Make a Call

  1. Make a phone call, send an email, or fill out our contact form.

Have a Meeting

2. We’ll schedule a free meeting to discuss your needs.

Develop a Strategy

3. We’ll work directly with you to create an PPC ad campaign that fits your needs. 

You See Results

4. We get it all up and running, and you have more time, clients, and money.

Joining The M.J. Web Design Family

Why We Help Business Owners With PPC Ads

At M.J. Web Design we know you’re the kind of person who wants to be successful. You want your Google/ppc ads to provide you time to run the business. Oh, and provide steady income!

In order to be that way, you need a researched and structured Ad campaign so your startup or small business grows and continues to increase profits.

The problem is most business owners aren’t professional marketers, and creating your own ad campaigns can cause frustration or confusion about the direction to take.

We believe it’s terrible new (or existing) small business owners should ever feel that way because everyone deserves success. 

We understand how those feelings hurt. We were starting once and had to do the exact same thing! But we researched our markets, put in the hours, and are now successful.

Here’s how it works: just give us a call, get a FREE meeting, we’ll design a rough draft, then put it in action. That way you can stop feeling frustrated or confused about the growth and direction of your business.

Start feeling relaxed, free, and proud of your business growth:)

A chart with a green arrow pointing upwards.
Some business people throwing paper in the air out of happiness. It's M.J. Web Design's goal to increase your success and make you happy with your business.

In Just 30 Minutes, You Could Get The Ad Campaign That Makes You Tons Of Cash

PPC Ads In Richmond, VA: Frequently Asked Questions

If you have a question that’s not listed. Don’t hesitate to contact us here.

PPC stands for Pay-Per-Click. It’s a form of digital advertising that involves bidding for ad exposure and paying a certain amount when someone clicks on your ad. You can post ads on search engines (Google), social media platforms (Facebook, Instagram, etc.), and websites (forums, blogs, etc.). It is the fastest way to obtain exposure for your business.

This one varies depending on the number of competitors, keyword search volume, and audience demographics. For example, if you want to target the keyword “brown coats,” and target the entire state of Virginia, each click will be much more expensive than targeting the key phrase “brown coats Richmond, VA,”, and targeting only Central, VA. That is a basic answer since the process is much more complicated.

Yes, we can. That’s the beauty of working over the Internet. We can run ad campaigns for any small business in Virginia, as long as the proper research, prep, and optimization have been completed. Thankfully, we do that for every business that chooses to work with us.

You can create ad campaigns for use all over the internet. Some of the most popular platforms are search engines and social media including:

  • Google
  • Bing
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • TikTok

Determining which one will work the best is the difficult part. You have to research your target market and audience, then test the ads to see what ad copy and creative works the best.