A Case Study In SEO For Manufacturing Companies

Through our case study, you will learn how M.J. Web Design used SEO and paid ads to provide a national manufacturer of part marking machines a large return on their investment stand increase in organic traffic.

Focus: Increased Traffic

Platform: WordPress

Industry: Manufacturing

Services: SEO & Paid Ads

Project Overview

Pryor Technology is an international part marking tool and machine manufacturer. Their parent company Pryor Marking is based in the UK, while Pryor Technology is the American branch based right here in Richmond, VA.

The company had previously split its website into two websites, one representing the American Branch and another the UK. Each one had 3 subdomains, and they were practically identical.

Practically overnight, their traffic dried up, and the American branch needed a change. That’s when the branch manager Mike Kozlov searched for an SEO agency in Richmond, VA, and found M.J. Web Design.

We started SEO optimization on the website and subdomains. Following the SEO optimizations, we set up a PPC ads campaign. They now have an over 200% increase in organic traffic that’s still climbing and the last two paid ad campaigns have resulted in a 4:1 return on ad spend. Revenue has been in the tens of thousands each month.


Organic Traffic Increase


Average Cost-Per-Click


Increase in Coversion Rates


Increase in Monthly Revenue

More Year Over Year Statistics

How We Did It

The client was very interested in working with a smaller agency that did not have a nationwide presence. The reason? M.J. Web Design is local to Richmond, VA, and easily meet with them on video, or in person.

Additionally, the client wanted someone who didn’t specialize in a specific industry. He wanted an agency that would meet, research, and truly learn about his industry and audience. An agency that would implement an entire marketing framework rather than only “do the work for them.”

We went directly to their office and met with them in person to discuss what services and packages we offered for marketing and SEO. In the end, they selected our full SEO and marketing framework package. Here’s how we completed it.

Search Engine Optimization

Paid Ads

Other Marketing

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