Local SEO In Richmond, VA

Local SEO Services: Google Profile Optimization

Why local SEO? Near me searches are on the rise and 64% of consumers contact a business that appears on Google Maps.

Local SEO Richmond, VA
The M.J. Web Design Google Business Profile

Why Do You Want A Local SEO Specialist?

You could be missing out on a TON of customers.

For the last 20 years or so, business owners have hired SEO professionals to get them to the top of Google’s search results. In 2024, this is no longer enough.

Google has added more to the 1st-page results like the Google Business Profile. This has reduced the amount of traffic the #1 ranking receives.

Now, 46% of Google searches have local intent, meaning you need your business’s Google Map listing to appear #1. Here are some local SEO statistics:

  • 35% of local searches result in contacting the business which means, if you’re not appearing in the top 3, you’re missing out on a ton of business.
  • Google’s local 3-pack appears in 93% of searches with local intent. If your business is in Richmond, you want to appear in “near me” searches.
  • “Near me” searches have doubled over the last couple of years.
  • 86% of people will look up the location of a business on Google Maps.
  • 72% of consumers will try to find a business or store that’s 5 miles from their home.
  • Google reviews on the Google Business Profile influence 67% of consumers. Are you missing out on that?
  • 18% of local searches lead to a sale within a day, so if you don’t have a Google Business Profile, you’re handing all that money to your competitors.
  • 78% of local searches result in offline purchases, which means many of these potential customers are searching for services.
  • 61% of local searches are more likely to purchase if your business has a mobile-friendly responsive web design.
These are some of the most important Google Business Profile statistics regarding your local SEO. Click the button to see the most shocking!

Statistics show most businesses are failing at local SEO. 58% of companies don't optimize for local searches. If you don't optimize your Google Business Profile and post daily, you fall into this category.

Your Business Will Make More Money With Our Local SEO Services

Here’s how M.J. Web Design will help you.

The Google Maps screen with pins showing local businesses.

Reach Your Local Audience & Potential Customers

We will optimize your Google Profile with relevant keywords and phrases improving the chances your audience will find you. When you appear in local searches, the chance you will make sales increases.

A graph showing growth.

Get More Customers Searching For Your Services

When you properly optimize your Google Business Profile, it will help your website rankings increase. This gives you a two-pronged way to get potential customers on your website.

An image with a graphic that says qualified leads.

Your Website Will Receive Higher Quality Traffic

More traffic increases your brand's visibility, and since consumers using "near me" searches are more likely to purchase, ranking on Google Maps will bring better traffic to your website.

People climbing up ladders. The one at the top represents the business owner with an optimized local SEO business profile.

You Will Have A Big Advantage Over Your Competitors

If you and a competitor are selling the same thing but you have an SEO-optimized Google profile, you'll get the business. Why? Because in the digital age the company with the better SEO will win.

Happy Clients Make Us Happy

A top web development company in Virginia badge from appfutura.com.
The official Expertise.com badge. They awarded M.J. Web Design with an official best web designer in Richmond, VA, badge.
Our 10SEOs.com badge. This is an official search engine optimization verification.
Our top web designing company in Richmond, VA, badge. This badge is from goodfirms.com
An image of our top web designer badge featured on upcity.com.

What You Receive With Our Local SEO Services

  • Local Citations

    SEO citations are what people use to find businesses in the local area. Google checks these directories to see if your business is listed and if your NAP (name, address, phone) matches your website and Google Business Profile. The more listings you have, the better your website will receive.

  • Google Business Profile Optimization

    Google Business Profile used to be called Google My Business. We will fully populate your profile, optimize it for local keywords, keep your hours updated, choose the right business categories, select the applicable attributes, verify the location, and make sure photos are up to date.

  • Regular Google Business Profile Posts

    Posting is great for improving your local SEO and connecting with your local customers. Optimized Google Business Profile posts give Google signals about your business's relevance and activity. This can increase visibility.

  • Reputation Management

    M.J. Web Design will set up an automated review system. Google uses positive reviews to decide whether to increase a Google Profile's rankings or not. We will make sure you are receiving reviews and we'll respond to those reviews for you.

  • Local SEO Website Optimization

    Your website needs to match your Google Business Profile's service areas. That means you need service area landing pages and content on your website that tells Google the areas you service. We will update your website to be sure this is up to date.

  • Tracking & Reporting

    We will track your Google Business Profile's keyword rankings, website clicks, calls, direction requests, and more. Then we will report to you on a regular basis so you know what we will be updating to improve those rankings.

Website Hosting Richmond VA

Not Sure? Here's More Benefits Of Local SEO For Your Richmond, VA, Based Business

M.J. Web Design understands if you’re still unsure about signing up for local SEO. Here are some more benefits of having a well-optimized local SEO strategy.

Let's Discuss Your Local SEO, For Free

Let’s improve your local SEO and get you more customers.

Improve Your Local Online Presence In 3 Easy Steps

Everything That Comes With Our Local SEO Service

This is the full list you receive with our local SEO service plan. Whether your business is in Richmond, VA, or the surrounding counties.

Local SEO Audit

Our local SEO agency will perform a thorough audit of your website, Google Business Profile, and local citations. But, that's just the beginning. In our audit, we will come up with a strategy to improve your business's NAP visibility, optimize your Google Business Profile, obtain better reviews, optimize your service area (landing pages), analyze your competitors, receive organic links, and more.

Google Business Profile

The Google Business Profile is like the hub for improving your brand's local visibility and reach. This profile is more easily recognized by its old name, Google My Business. M.J. Web Design can optimize your Google, Yahoo, and Bing map profiles, ensuring your branding and target areas match across the web. You will also receive regular updates, posts, and offers uploaded to the profile to improve lead generation.

Keyword Research and Strategy

Your local reach isn't going to go far without optimizing your website and Google Business Profile for the right keywords. Using SemRush, Google, and other SEO software, we provide extensive research of your service area to be sure you reach the right target audience. Finally, with every marketing package you receive professional consulting. This means we will assist you with creating the right local content.

On-Page Optimization

Your website needs to be optimized for local searches in order to be successful. If you can only service people in Richmond, VA, why would you optimize for traffic around the state? We will optimize your homepage with the proper structured data, include geo-specific keywords in your content, set up social media signals, and create service area pages that match your Google Business Profiles.

Web Design & Development

Our agency takes pride in making sure local businesses have the best of the best, and that means high value. With your local SEO service, you will receive a new website or updated design. Many agencies will simply try improve your old website, but we believe in making sure that when you reach customers through local SEO, they are looking at a modern website.

Multiple Location SEO

Sometimes, businesses have multiple stores. You're going to want brand consistence and local SEO success in each of the locations service areas. This does not mean you get two Google Business Profiles as that can hurt your SEO. But, it takes special Google Business Profile and website optimization to make sure Google knows it's one business with multiple entities.

Local Citation Management

Your local citations are the business directories that link to your website and chow your name, address, phone #, and other business information. We use high-quality software to build and manage local citations for your business. Then, we will manually manage extra citations for you that are niche specific. This way your brand will expand further across the internet.

Reputation Management

Your reputation matters when it comes to SEO. Obtaining high-quality reviews that are keyword optimized is one of Google's biggest ranking factors. Studies show 88 percent of consumers consult online reviews before checking out a brands website and making a purchase. When you sign on with M.J. Web Design, we will set up an automated review system and respond to your reviews accordingly.

Regular Posting

Regularly posting on social media platforms and Google Business Profile is good for SEO. It sends signals to Google that the business is functioning and actively serving customers. However, you will need to optimize the content for each platform. Google Profile posts must be optimized for keywords and social media posts need to be optimized with hashtags. This way the target audience finds them and follows the links to your website.

Local SEO FAQs:

If you don’t see the answer to your question, contact us.

Do you only provide local SEO services for businesses in Richmond, VA?

We can provide local SEO services for any business in Richmond, VA,  and the surrounding counties. Because we work over the Internet, our local SEO services are available across Virginia. The local search engine optimization principles remain the same in every locality, although the project scope may change. 

How much does local SEO cost in Richmond, VA?

Local SEO in Richmond, VA, can cost between $500 and $2,500 per month depending on the size and scope of the project, and whether it’s a full-service SEO plan. A full-service SEO plan will contain all the digital marketing services required to fully benefit from search engine optimization.

I operate nationally, should I still utilize local SEO?

Yes, because local search can help users find your business’s location in their area. For example, if you run a bakery but ship other items, you will want local SEO for customers able to visit the store, and national SEO for those who can order online. Even if you don’t accept customers into a retail store, local SEO helps your presence in the community.

What are Google's local SEO ranking factors?

Your Google Business Profile is ranked by proximity, relevancy, and distance. However, Google can show a better-optimized profile to customers further away if the closer businesses don’t stay up to date on their local SEO. This is why it’s important to perform keyword research, regularly update and post to the Google Business Profile, and make sure your website matches.

Does M.J. Web Design have local SEO case studies?

This we do, we’re still uploading projects to our portfolio page. These SEO projects contain local SEO as well as national. However, since we’re still uploading projects and collecting data for case studies, don’t hesitate to contact us. We can show you the numbers in person.

What industries have you worked with?

M.J. Web Design has worked with multiple industries. Our client list includes contractors, food trucks, pest control companies, local retailers, shipping companies, and more. We extensively research every industry and business before we start an SEO project. You are in safe hands with us.

Would You Like A FREE Review Of Your Website & Marketing, And A Report On How To Improve it?

This FREE report will tell you what your business is missing, and how to get more leads and money!