Social Media Management Richmond, VA
We Turn Your Average Social Media Following Into Sales With "Direct Response" Principles
Our goal is to provide social media management in Richmond, VA to small business owners who want their following to click, subscribe, and buy. Not just follow.
- Define Your Target Audience
- Use Proper Hashtags
- Turn Followers Into Buyers!
Is Your Social Media Reach Great? But It Isn't Resulting In Follows, Leads, And Sales?
This is Michael, the owner of the company and I want to say welcome to the social media management/marketing page of our website. Each page has this small message directly from me where I briefly go over what our company does differently than your standard web designer or digital marketing agency here in Richmond, VA.
The problem with so many social media marketers is they charge tons of cash and promote increased branding, reach, and followers. What’s missing is the conversion to leads and sales. As a business owner I feel this makes the thousands of dollars they charge unjustified. Our social media management and social media campaigns are structured differently.
First, we take your social media presence and optimize it to match your website and other online profiles for SEO purposes so you gain reach organically. Second, each post or ad we create is optimized with hashtags for a target audience that would want to subscribe, become a lead, or buy, not just follow and forget. Finally, we assist with creating lead generators across your social media platforms that link to landing pages and sell your goods and services.
So if you’re looking to save time, try a new approach, and see if our social media management services will work for you, feel free to book a FREE 30-minute strategy session with me. If you would like more information enjoy the page.
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About Us
The Problem With Exposure On Social Media Platforms
There’s a big problem small business owners face when it comes to social media management, and it doesn’t matter what platform you’re using. Thanks to wealthy influencers, gurus, and popular trends many social media managers believe branding, reach, and big followings will result in tons of economic return. This way of social media management can result in many of the feelings and problems listed below.
Do You Feel Like Social Media Management Has Been A Waste Of Time?
Have you been posting consistently using popular strategies modeled after big brands and influencers, but nothing is working? Your time creating content hasn’t made an economic return and you’re frustrated?
Do You Hate Seeing Your Ad Dollars Disappear With No Return?
Do you run ads and boost posts on Facebook, Instagram, or other platforms and you see people going to your website, but they still aren’t becoming leads?
Are You Frustrated You Have A Good Following But No One Is Buying?
Have you gotten a bunch of followers thanks to your Instagram reels and other posts, but they aren’t engaging with you? Plenty of followers but it’s just not making you money?
Essentially, Social Media Posts And Ads Without A Proper Strategy, Landing Pages, And Offers Don't Result In Economic Return
Social Media Management in Richmond VA
Hiring A Social Media Manager Who Uses Direct Response Strategies Can Help Fix The Problems Listed Above
More Targeted Audiences
When you hire M.J. Web Design to manage and advertise your company on social media, we don’t just spit out hashtags for the sake of getting you more followers. We research hashtags that your target audience is searching for.
A Lead Generating Social Media Following
When you start obtaining a following from your target audience instead of “just anyone”. Those people are more likely to subscribe to your newsletters, sign up for free consultations, or purchase offers advertised to them.
Targeted Audience = More Growth
This is how social media is supposed to grow your company. Unfortunately, many social media agencies go for 10k+ followers and say YAY. But, what’s really better. 10,000 followers with 5 who purchase, or 200 followers with 50 that purchase?
Concentrate On Your Business
When you want to create posts and ads that are designed to “convert” followers into leads, it takes hours to research influencers, hashtags, what platform that will work best, and creating the content. Let us manage your social media so you can run the business.
Let us manage and market your business on social media so you can be the business owner you want to be.
More clients means more money.
Growth Through Social Media
Social Media Guidence
Regular Social Platform Reporting
"There Are 10 Rules For "Lead Generating Social Media Management & Marketing" That M.J. Web Design Lives By
- Your social media must always have an offer on each post and image.
- Your audience must be targeted and narrowed down to people who need your goods and services.
- Your target audience must be given clear instructions on each platform bio.
- There must be tracking, measurement, and accountability.
- A lead generator must be created in order to entice people who want your services to follow.
- The business's social media must be connected to a sales funnel.
- Every post and ad must have strongly written copy.
- We will not copy large businesses with millions of dollars to advertise.
- Results Rule... Period...
- You must be tough minded and a disciplined to put your business on a direct response social media diet.
Social Media Management and Marketing In Richmond, VA
Some Information On The Social Media Platforms We Use And What They Are Best Use For
Building a Facebook page for your business is the first way you can start advertising in a cost-efficient way. It costs $0 dollars to start one and begin creating content that can organically reach a target audience. Many people see it as a dying social media platform, but you can’t deny it’s still full of potential customers your business can reach. Here are some statistics on why you should try Facebook.
- Nearly 3 Billion Users
- You can automate lead list building on the platform.
- A/B testing subject lines, templates, and content.
- Lower marketing expenses vs. Google Ads.
- High levels of targeting.
- Posts on Facebook are known to boost your SEO, spy on competitors, and set up paid events.
Instagram is king in our book. But, it has been changing recently. It’s gone from image posts to stories, and no reels and live being the most shared content on the platform. Where Facebook is great for more long-form content, Instagram reaches your target audience the best when you use short videos mixed with other informative posts. The following are some reasons why Instagram is best for your local business.
- Your target audience publishes tons of content, making it easier to discover where they might be.
- More than 600 million people use it to search for goods and services.
- Short videos help you build relationships with your target audience.
- You can drive a lot of website traffic and boost your SEO.
- After growing a following, you can target them with ads to purchase.
There is no better social media platform for networking between businesses. It’s the official social media network for professionals who want to hire employees, form partnerships, and sell services to other businesses. Believe it or not, LinkedIn ads cost more than other social media networks, but data shows LinkedIn ads are 500% more likely to convert quality leads when compared to Facebook.
- LinkedIn allows you to target job positions so you can go straight to the person who will purchase your services.
- Your ads can contain lead forms to capture information.
- Has 1/4 of the users as Facebook, but the users are professionals and business leaders who are more likely to convert.
- Less complicated analytics which can make deciphering data easier, but harder to adjust for improvement.
Twitter has been in the news a lot this year. It’s been purchased by Elon Musk who is making major changes to the platform and the business as a whole. Twitter is best for businesses that share news, blogs, and content writers. Many of the local businesses in RVA are magazines and other publications that are very active on Twitter. But, here are some reasons why Twitter might benefit your business.
- Twitter has a 3% increase in ad engagement in 2021, and their cost per engagement has decreased by 25%.
- The top country for Twitter users is the United States.
- 1 in 5 American adults uses Twitter.
- 80% of Twitter users are using it on a mobile device.
- 56.2% of Twitter users are men vs. women.
- Half of Twitter users have an average household income of over $75,000.
YouTube
As a small business owner, it’s vital you set up an automated system for lead generation, and YouTube is probably the best at that. YouTube is a very effective and cost-effective way to get your word out. One example is the company ModCloth. One YouTube campaign resulted in 4,000 subscribers and 1 million YouTube views. This massively increased sales and only 1/9th the average cost of their other advertising campaigns.
- YouTube is the 2nd largest search engine behind Google.
- 1 Billion people visit YouTube each month.
- Advertising on YouTube also gets you found on Google.
- 65% of people are visual learners and will react more to YouTube videos and ads.
- Your content stays out there and never dies. One video can cover a podcast, infographic, presentation, or webinar that takes 4 different posts on other platforms.
- You can make extra money from the platform.
TikTok, Snapchat, Pinterest, Reddit, And Others
There are tons of social media platforms and it can get confusing trying to figure out which one will work best for growing your business. One of the biggest mistakes business owners make is either wasting time trying to create content for each one or recycling the same content on each one with no results. That’s why we recommend you research your target audience and market so you can figure out which one will be the best for you. But here are a few more stats on the other social media platforms.
- TikTok users are mostly between the ages of 10 – 29.
- The rise of Instagram stories has hindered Snapchat’s growth, although 69% of teenagers say they are still using it.
- Pinterest users are 7x more likely to purchase products they’ve pinned.
- Reddit is full of subreddits great for engaging with members and sharing value.
Check Out Some Samples Of Social Media Posts We've Created For Ourselves And Our Clients
Let us manage and market your business on social media so you can be the business owner you want to be.
More clients means more money.
Growth Through Social Media
Social Media Guidence
Regular Social Platform Reporting
Why You Want Us To Manage And Advertise You On Social Media
M.J. Web Design believes in a leads first approach. Our goal is to not only help you build your social media, but craft lead generators that turn followers into customers.
Your time is vital when you own a business. We provide a free 30 minute social media strategy session whether in person or on ZOOM.
We thoroughly analyze your competitor’s content, strategies, hashtags, and ways they obtain customers.
You will receive a sales funnel to guide people from your social media to special pages that sell your lead generators, goods, and services.
"One ad campaign increased our followers by 200 in a week and resulted in 25% extra revenue" - M.J. Web Design Client
Our Social Media Management And Marketing Process
You can trust in our process to get the job done and provide you the social media management your business needs, whether you’re here in Richmond, VA, or elsewhere in the United States.
We will meet with you on ZOOM or come to your business to check it out, make recommendations, and learn as much as we can about your business and customer needs.
After we have determined what you need we hit the drawing board and write up a content strategy for the platform/s that will work best for you.
After the project plan is agreed upon we start implementing the social media management strategies. That means we analyze every, single, post before it goes out to get the best engagement.
One of the biggest complaints we hear about other social media managers is they concentrate too much on reach and then hope the sales will come. We will analyze every post, and tweak the content for the next post to increase lead generation.
Social Media Management and Marketing never ends. Once you have set up a proper lead generator that is bringing in regular leads, it's time to increase your budgets, expand your reach, and make even more sales.
If you choose M.J. Web Design to manage your small business's social media, you become a part of the family. That means you can choose from a range of offers and bonuses we provide you.
"M.J web design was very helpful in getting my website up and running. I started with just doing a new web design then added their services as well. I will recommend M.J Web Design over any other company. I am very happy with their hard work."
Christopher Hall
Owner of All Computer Needs
"Mike at M.J. Web Design is great to work with and had some amazing suggestions for my site. He is completely trustworthy and guarantees your happiness. Couldn't have worked with a better person.."
Julie Wilkes
Owner of Road Runner Tours & Travel
"I reached out to M. J. Web Design to consider website improvements and Google search optimizations for Happier Space. Michael did a thorough, complimentary audit and analysis, providing me with wonderful insight."
Athena Conte
Owner of Happier Space RVA
Our social media management services are easy to obtain.
It's our goal to make it easy for you.
No one wants to work with a company that makes it complicated or doesn’t communicate.
Call Us: (804) 822-0901
Make a Call
- Make a phone call, send an email, or fill out our contact form.
Have a Meeting
2. We’ll schedule a free meeting to discuss your needs.
Develop a Strategy
3. We’ll work directly with you to create a social media strategy that fits your needs.
You See Results
4. We get it all up and running, and you have more time, clients, and money.
Social Media Marketing And Management In Richmond, VA
Why We Help Business Owners With Their Social Media
At M.J. Web Design we know you’re the kind of person who wants to be successful. You want your business to have a social media presence that provides you with time and provides a stable but growing list of clients.
In order to be that way, you need a professionally created social media strategy and social media ad campaign so your startup or small business grows and continues to increase profits.
The problem is most business owners aren’t professional marketers, and creating your own social media content can cause frustration or confusion about the direction to take.
We believe it’s terrible new (or existing) small business owners should ever feel that way because everyone deserves success.
We understand how those feelings hurt. We were starting once and had to do the exact same thing! But we researched our markets, put in the hours, and are now successful.
Here’s how it works: just give us a call, get a FREE meeting, we’ll design a rough draft, then put it in action. That way you can stop feeling frustrated or confused about the growth and direction of your business.
Start feeling relaxed, free, and proud of your business growth:)
Want Your Business's Social Media To Bring In Money Instead Of Just Reach People?
Local Social Media Management FAQ
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What People in Richmond, VA Ask About Our Social Media Management Services
If you have a question you don’t see listed. Don’t hesitate to contact us here.